Consumer expectations are increasing all the time. What should merchants consider if they are to beat their competition?
Nowadays it can be challenging for online retailers to identify a genuine product niche. To make their shop successful they therefore need to find additional points of difference – its ‘USPs’ or unique selling points. Particularly important in this context is what is termed the ‘buyer experience’, which depends largely on an appealing shop design. Design trends can come and go – what’s seen as trendy today can very soon start to look dated or tired. However, below we highlight the design fundaments that have stood the test of time, and have a real business case to them: