How to prepare for a successful Christmas season

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 Written by Stephanie Meier, Marketing Communications Manager at ePages

The end of the year, and the Christmas period in particular, is one of the busiest sales periods for online retailers. In order to capitalise on this spike in online shopping activity, it is important to be prepared well in advance of this busy time. In this article you will find some tips that will help you prepare for a successful Christmas season.

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Category: eBusiness | Tips
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1&1 Cloud Server – always keeping costs in sight

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Just recently Experton’s analysts awarded our 1&1 Cloud Server the Rising Star for the “IaaS – Public Cloud (Self Service)” sector in their current edition of the “Cloud Vendor Benchmark”. This award is an indicator that our solutions are rapidly on their way to belonging with those in the benchmark´s highest sector, the “Leader Quadrant”.

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Category: Company | Inside 1&1 | Products
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The domain for online retailers: .shop starts today

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Online shopping is convenient, stress-free and time-saving – and can be done without leaving the comfort of your own home. With this convenience, the number of online shoppers is only expected to increase in the coming years; with a projected growth in UK e-commerce of 7.3% by 2017.  With .shop, online retailers can now get the perfect domain for marketing themselves on the internet, and as of now you can order your .shop domain at 1&1.

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Category: Inside 1&1 | Products
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Do´s and don’ts for successful social media marketing – part 2: timing and community

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In part one of this blog series we talked about what to post on social networks and how best to address your audience. Part two is about perfecting the timing of posts and how to interact with your fans and followers in a professional manner.

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Category: Tips
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More power for our virtual Server: the new 1&1 Virtual Server Cloud

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When we initially developed our Virtual Private Server (VPS) we did so with freelancers and small enterprises in mind. The powerful, easy-to-use and highly secure infrastructure is ideal for running small and middle-sized web projects. Customers have root access to their data making the platform the ideal for projects which should be isolated from others: customers are able to decide what information should run on the server and who is able to access it.

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Category: Inside 1&1 | Products
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Help! I have an online shop but no orders, what now?

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Setting up your own online shop just the way you want takes plenty of time and hard work. You’ve chosen the best products with great prices and seen to every last detail. And yet, although your online shop is finally up and running, it’s just not going anywhere. Don’t give up yet. There’s only one solution: to start looking for clues as to why.

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Category: eBusiness | Products | Tips
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1&1 Video-Interview: Data privacy in the web

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Three years after the Snowden revelations data privacy and protection remains a hugely important topic to internet users. The German software maker, Open-Xchange, recently surveyed over 1,000 people from the UK, the US and Germany as part of their second Consumer Openness Index and found a major shift in the perceptions of sharing private information online.

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Category: Inside 1&1
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The do’s and don’ts of successful social media marketing

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Part I: Content and writing style

Do you belong to the 66 percent of UK internet-users active on social networks such as Twitter or Facebook more than once a week? With so many people online, a large proportion of the biggest companies use social media to curate their online presence and to stay in contact with customers, clients, fans and followers. Yet, presence on social media pays off for smaller businesses, too. Recent offerings, new products, or interesting events can be published and shared with your community in just a few clicks. However, a lot can go wrong while trying to push your own brand on social media. In this blog series, we will advise you on how to use social networks successfully.

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Category: Tips
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The ABCs of social media terms

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‘This post was shared 25 times by my community and my page now has three more followers!’ Does this sound like complete jargon to you? Don´t worry – nobody is a social media pro from the off. In this blog we explain some of the most basic terms for major social networks (Facebook, Twitter, and Instagram).

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Category: Tips
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