1&1 Attends Founders Launch of .Wales and .Cymru
On Monday 21st July, 1&1 were pleased to be invited to attend the Royal Welsh Show, which played host to the launch of the new Top-Level Domains .Wales and .Cymru. Taking place at the Royal Welsh Showground in Llanelwedd, around 70,000 people were in attendance for the day’s activities, which included an announcement of the businesses already committed to taking on the new domain ending.
The only registrar group in attendance, 1&1 were treated to drinks, Welsh cakes and traditional Welsh folksongs from Only Men Aloud, and that was all prior to the announcement.
Announcement of new domains
At around 3pm, first to take the stage was ex Rugby captain and chair to the Wales Advisory Group for the project, leuan Evans, who introduced the new domains and explained the important milestone that the launch of .Wales and .Cymru plays in giving Wales an identity in the twenty first century.
Continuing to announce the organisations and bodies that would be amongst the first to switch to the domain names when available later this year, Mr Evans named S4C, a Welsh broadcasting channel, the National Assembly for Wales and Wales Young Farmers as founders who are proud to make this revolutionary change.
Speaking in both Welsh and English as a reflection of the importance and success of both languages within the country he finished with,
“The success of .cymru .wales won’t just be when the founders announced today switchover. It won’t be when the 10,000th or 100,000th domain is used. It will be when Welsh businesses fully embraces this opportunity to show the world what is so distinctive about being Welsh and doing so in the way they sell on the internet.”
What does this mean for Wales?
In a heartfelt speech about what it means to be Welsh, Mr leuan Evans explained how businesses, particularly farmers, should be excited in celebrating the announcement and see the new domain names as opportunity for Wales to make its mark on the digital world.
There was a short ‘refreshment’ break, followed by the sweet sounds from Only Men Aloud and then next, Deputy Minister of Technology, Ken Skates took to the mic to share his voice about the success of the new domains.
Commending the work of Nominet, the registry behind .Wales and .Cymru, Deputy Minister Ken Skates, spoke about the strong identity and pride within the Welsh society, and how this will play an important role in the individualisation of Wales, its people and businesses, to reflect their identity globally and make connections beyond local neighbourhoods.
The first of many steps in building the Welsh online community, which includes Wales getting its own Internet Exchange point in Cardiff and 96% of premises having access to superfast broadband by 2016, Ken Skates commented,
“I am confident that the new domains will offer a powerful new platform for the Welsh brand on the international stage and it is great to see the domain name registrars with us this afternoon eager to help us achieve this. With the amount of goodwill and support from the companies and organisations such as the Founders Programme members with us here today, and indeed from all of you, I am certain that these new domains will be successful in Wales as we now build our home online.”
About the show
Organised by the Royal Welsh Agricultural Society, the Royal Welsh Show also visited by Prime Minister David Cameron, saw over 240,000 people visit the grounds last year. The largest agricultural event in Europe, the show highlights local businesses, the cream of Welsh livestock and the quality food and drink produced in Wales. With this is mind it was only natural that the launch of the new Top-Level Domains took place at this annual event.
A beautiful summer’s day, taking place at an important and prestigious event for the country, it was the perfect setting for the launch and to showcase how regional domains can benefit local businesses.
Over the next couple of years more than 700 new TLDs will be released, providing businesses and individuals with a number of new opportunities to present their online identity. The 1&1 Domain Showroom allows browsing of all new TLDs currently available, as well as providing valuable information about upcoming domain names.
Unsure of how a new TLD could benefit your business? Join our experts on Friday 22nd July, when we will be sharing which TLD is right for you. Register for our New Opportunities with New Domains webinar.