The domain for online retailers: .shop starts today

Online shopping is convenient, stress-free and time-saving – and can be done without leaving the comfort of your own home. With this convenience, the number of online shoppers is only expected to increase in the coming years; with a projected growth in UK e-commerce of 7.3% by 2017.  With .shop, online retailers can now get the perfect domain for marketing themselves on the internet, and as of now you can order your .shop domain at 1&1.

It’s difficult to remember a new domain ending as fervently awaited as .shop. Around the world, the term is clearly associated with shopping– which makes .shop ideal for international trade and for multilingual online stores. Potential customers will be able to recognise your virtual marketplace at a glance. The memorable and unique e-commerce domain ending is suited for online stores of all sizes; from individuals who operate a part-time e-shop, small and medium enterprises to market-leading mail order companies as well.

Short, memorable “keyword” domains such as, or can build a solid basis for successful online trading. Select key words that describe your business and try to think of catchy domain combinations. This will help improve the possibilities for targeted online marketing for your business and create the conditions for search engine optimization (SEO).

New customers, who register a .shop domain, get it at a price of 14.99 GBP for the first year as a welcome offer. From the second year, the internet address costs 29.99 GBP per year. More information about the domain ending can be found here:

Category: Inside 1&1 | Products
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