Using pictures properly – how to make your website an eye catcher

Hand on digital photo display

Regardless of what type of business you run, having a website that is aesthetically interesting is essential in grabbing the attention of potential customers. The best way of doing this is by ensuring your website includes a good amount of visual content. In this article we outline the importance of including images on your business website, as well as highlighting some tips for choosing the most appropriate content for your company.

Stock images or original content

Obviously the decision whether to utilise stock images or create your own content is entirely dependent on the type of business you’re running. If your company lends itself to producing a lot of visual content, for example an online realtor, then of course it makes sense to invest in creating your own images. Original content also adds a personal touch to your company that potential customers will relate to. Take care to only use visuals that are of a high quality; this doesn’t necessarily mean investing huge amount of money in professional photography equipment, it can be as simple as making sure all photos are clear and well luminated, have clear colours and are taken from an appealing angle. Take a look at this article to find out more about achieving high quality images for your website without the cost.

Another important tip to remember when producing your own picture content, is ensuring that your images follow a certain format and style. This will help to create a consistent brand message across all your content. An easy way of achieving this is by having consistent colour concept, making sure dominant colours remain similar across the majority of your images. Also images taken from a similar point of view or a consistent image composition can help create uniformity between the content you produce.

If you’re unable to produce high quality photography, or if your business doesn’t naturally produce a lot of visual content, then stock imagery could be an option. Stock images will make your website more visually interesting and also give off a high quality professional feel that is essential for any business website. Providers like iStock or Fotolia give you the option to purchase single pictures or even sign up for a subscription for a longer period of time.

Also, 1&1 MyWebsite offers a picture database that includes over 20 million images across a broad spectrum of business sectors. The database has a feature for filtering, allowing you to access the most relevant images for your particular business.

Category: eBusiness | Tips
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