Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps
The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.
By using popular social media platforms such as Facebook, Instagram and LinkedIn, companies can promote their content to a wider audience, providing click through traffic to your website where potential customers can access more information on your business and products.
In this blog, we’ll show you how to take advantage of both your business website and social media profiles, and how you can leverage them to support both arms of your online marketing strategy.
Promote your website on social media platforms
Easy to implement but often forgotten: Make sure you link your website in the profile description of your Facebook or Twitter page. This way you can keep your description short and to the point leaving the option open for the customer to visit your website should they wish to learn more.
Integrate social buttons into the website
As you will have probably already encountered on websites, social Buttons or plugins are small, colorful branded buttons relating to social networks. They connect a website with social networks and draw attention to the company’s profile on Facebook, Twitter and Linked in, to name but a few.
In addition, you can also employ share buttons, which allow visitors to share and recommend the content on their own social media profile. Typically, websites place these buttons at the beginning of a site or at the end of a blog article. Alternatively, you can include buttons that scroll alongside the content as the visitor browses.
These buttons can appear very similar, so companies should ensure that the two different sets of buttons are visually different from each other. This makes it easier for site visitors to tell whether the button redirects to the company profile, or whether it is meant for sharing the page or a post.
There are different ways to integrate the buttons. The social platforms provide codes that allow inserting buttons in the programming code. For customers of WordPress, there are drag and drop plug-ins. For 1&1 MyWebsite, there are special Web Apps allowing you to integrate social buttons quickly and easily.
Display social walls on the website
In addition to various buttons, you can also add social feeds to your website. A Facebook feed displays the company’s latest posts, from their Facebook profile for example, in real time. This is also possible for Twitter feeds. This includes not only new tweets, but also retweets and mentions of the company. Using social walls, you can share timely content with your visitors and encourage them to follow your company on social networks to keep up to date with your latest content and news. In doing so, it is important, that the content on your website differs from the content on social media. If you are customer of 1&1 MyWebsite, social media walls can also be integrated easily and quickly by using the Web Apps.
Following these tips, you create the ideal combination of website and social media – as well as attract new visitors and followers.