World Consumer Rights Day: a timely reminder for online security
“Consumers by definition include us all” said President John F. Kennedy when he outlined his vision of consumer rights on the 15th March 1962. Half a century later we are celebrating World Consumer Rights Day this week with the call to build a #BetterDigitalWorld. In-store sales have declined significantly since Kennedy’s era but the rights of consumers remain the same and still need to be protected, whether on the high street or on the internet. The UK has the largest market share of online retail trade in Europe and according to a recent report, 77 percent of UK internet users made a purchase online in 2015. Despite this growth in online shopping, many people still maintain reservations and concerns about e-commerce and which online services and products they can trust.
Whilst the quality of your product is of upmost importance this lack of trust affects online businesses all over the world. The fear that consumers can have their financial data or personal details stolen as a result of shopping online is constant. This blog post will outline some of these challenges and the technology that will help businesses to build an online world that consumers can trust.
Sending customer information
When it comes to securing your online business the first foundation is to make sure that your website has an SSL certificate. SSL (Secure Sockets Layer) is an encrypted security technology that links a server and a client and prevents a malicious attacker from impersonating a website or other server. Therefore when a customer fills in their personal details online their information is encrypted before even being sent to the web server. This protects this information from unauthorized access or interception so that customers can really trust their details are secure once they are sent to your business.
As well as securely transmitting your data this needs to be kept safe. A prudent policy is to make sure that the servers your business uses are protected against hackers and available at all times. These servers need to have the highest information security standard. The certification standard ISO/IEC 27001:2013 coupled with a server firewall guarantees that your customer’s data is always secure.
As well as protecting your customers, secure and readily available servers with proper encryption ensure that your business and all of its key information is always safe. It may sound obvious but proper security procedures in e-commerce lay the foundations for the trust required for business growth. After all, we are all consumers and we all want to know that our personal information is safe. The best way to do that is to make sure every business has the most secure technology available.
For more information and guidance when it comes to building a secure online business, take a look at the security specifications for building your own e-commerce website with 1&1 as well as how to be on the safe side with 1&1.