World Book and Copyright Day – Protecting your content online

The World Book and Copyright Day is an event held every year by UNESCO (United Nations Educational, Scientific and Cultural Organisation) and takes place on the 23rd of April. This is a very symbolic date in the literary world as it marks the anniversary of the death of several prominent writers, including William Shakespeare and Miguel de Cervantes.

Every year this date is celebrated around the world with the objective to promote reading, writing, publishing and also the protection of copyright.

In recognition of this upcoming event we’re taking a look at the significance of the written word online – from web content to blogging. We will also provide some useful tips on how to make sure your original online content is protected.

Blogging and Business

Blogging is extremely popular for businesses looking to engage regularly with customers and create informative content that they can share online. Blogging also provides your business with several key advantages that help to drive traffic to your website and increase your brand awareness. For example, blogs can enhance your website SEO, as search engines respond well to regularly updated and informative content. According to a recent article from the Huffington Post, businesses that use blogs receive 67% more leads than those who do not. Companies who blog receive 97% more links to their website and blogs are considered the 5th more trusted source for accurate online information by customers.

Protecting your content online

Whilst sharing your original content online can be very beneficial to your business, it is important to take certain steps to make sure your content is adequately protected from copyright issues.

For example, it’s important to set up a copyright symbol on any content that you publish on your website, and make sure the name of your business is displayed clearly on every page of your website. This ensures that, whenever your content is shared online, consumers will always be aware that your business is the creator and source of the information.

A useful website here is Copyscape, a free plagiarism checker that allows you to detect duplicate content online. One of the best resources it provides for content creator is a service called Copysentry, which conducts daily scans to search for duplicate copies of your content online – and sends you an alert whenever new copies are found.

Another option available, that you can use to protect your content online, involves setting up a Creative Commons license. Creative Commons is a non-profit organisation that provides you with an alternative to full copyright. When applied to your blog, you are outlining the terms of use for your material. For example you can set your licence so other users are allowed to share your work online, but only as long as the content is attributed to you and is being used for non-commercial purposes.

Secure your content – with 1&1’s hosting packages

1&1’s WordPress hosting package offers a secure platform for you to host content online. Available in basic, plus and unlimited packages, with a few clicks you can install the latest version of WordPress on your webspace, along with a selection of the most important plugins, themes and extensions. Security and core updates are automatically taken care of by 1&1, giving your content a reliable platform and protecting it from copyright issues.


Category: eBusiness | Tips
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