Andrea del Campo

Andrea del Campo

PR Manager at ePages

Posts by Andrea del Campo

How can you capitalise on Black Friday & Cyber Monday?

Black Friday

Last year, more British retailers adopted a Black Friday campaign, taking advantage of the hugely successful US phenomena and offered massively discounted prices to encourage shoppers to start their Christmas sales. And in fact, it did work out: British consumers spent £810m on Black Friday – a rate of £9,375 every second – and this year, sales are expected to surpass £1bn.

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Category: eBusiness | Net Culture | Net World | Tips
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As Black Friday & Cyber Monday approach, should you be taking advantage?

Black Friday

Dates such as Black Friday or Cyber Monday are now established in the shopping habits of many Britons. The phenomena spread from the USA to become a key time in the UK retail calendar. But are they only relevant to large retailers?

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Category: eBusiness | Net Culture | Net World | Tips
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What to consider when implementing your delivery strategy

When placing an order online, customers should be able to see information such as delivery costs and timing at first glance. Some of the most popular questions from consumers when purchasing a product include: how long is the delivery process, what is the cost of postage & packaging, etc. Allowing customer to easily find delivery information, can help speed up their purchase decision.

It is important when designing your eCommerce website that you make this information easy to find. Placing it prominently on the website and ensure it displayed consistently: this means on your home page and also on all your product pages. To learn more about delivery, logistics and order processing, read on. 

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Category: Tips
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Sell your products through marketplaces and price comparison portals

eCommerce, Card, Shop

Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.

Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 eShop.

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Category: Products
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Increase Conversions By Making Your Checkout Process Easier

Is your checkout process complex and does it require too many steps? Shopping cart abandonment is an issue for all online retailers and the checkout process could be to blame. Why would potential customers leave after spending so much time filling their cart? Perhaps, there are too many or too few payment options. A simple checkout process with options displayed on your homepage and product pages is easy to do and very powerful, especially for first time customers. In this post, we discuss ways to provide the ideal purchasing environment on your online store.  

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Category: Tips
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Creating a Great Product Page – 5 Tips

online store

Presentation for your products correctly is essential to convert customers and rank higher on search engines. In this article, we list the individual elements of a product page and what you need to keep in mind.

1. Product names

The product name, along with photos, are the first things that your customers will see when scanning your page and your products. It is also the key that may allow your customers to find your products. So before choosing a name for each of your products, think twice: what will your customers be typing on search engines or in your shop search when looking for your products? Product names are very powerful keywords for your shop, as they are the key element for your ranking on search engines and product portals.

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Category: Tips
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First Steps to Improve Your Shop’s SEO

When shopping online, many customers use search engines to find the products they are looking for. For that reason, it’s important to invest some time in knowing which terms customers are using to look for your products and how you can optimize your shop to have a higher ranking.

The question is: how can customers buy in your shop if they cannot find you? By optimizing your online shop for search engines, not only will your shop increase Web traffic, but it likely drives to more conversions. This is why you should first define the search engine optimization (SEO) strategy of your shop. Research your products and competitors: how are they selling and presenting their products? How do they talk to their customers? How do they organise their content?

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Category: Tips
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How Can Your Shop Design Help Boost Sales?

Website owners have approximately three seconds to grab the attention of their visitors. So it is important to make clear to customers the goal of the shop. Unfortunately, many merchants make the mistake of information overload by cluttering their site and not focusing customers attention to their primary service. However, we share some design tricks to avoid such bad habits and make it easier for your online visitors.

The perfect home page

The home page of your online store is like your shop window, so you do not want to cram all of your products together into it. Use the home page to set the scene for shopping, using high-quality images. Present the products in different product pages and categories. By doing so, you can create a prominent space to advertise individual products as promotional goods or the best sellers of your shop.

Match products and target group

You should always keep two important factors in mind while designing your shop: your products and your target group. This means that the design of an online shop for haute couture, for example, should project exclusivity, but if you are selling children’s toys, then you should create a playful design with bright colors.

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Category: Tips
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Getting Started with eCommerce

ePages Website

You’ve had a million dollar idea and are ready to turn your dreams into a reality. You’ve invested in a online shop but here comes the tricky bit… starting your online business. Or so you may think. With the following 5 starter tips, getting your shop up and running will be a lot smoother than you might imagine.

Compelling home page

It is said that websites have about 3 seconds to grab the attention of a visitor. This means you need to make it easy for your customers to scan your home page and find what they are looking for. Avoid using long text or old-fashioned design templates. What your business needs is a convincing home page with a clear proposition of what your business is offering. For example, create a content slider to show off your best products and a quick view of your business’ philosophy. If you have something that makes you stand out from your competitors, like home-made products for example, show it clearly. It will make your customers see an additional value in buying from your shop.

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Category: Tips
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