It’s been compared to a real life version of The Hunger Games, where frenzied shoppers will do almost anything to get their hands on a bargain, Black Friday is often viewed suspiciously by retailers. The big shopping weekend, where Black Friday is followed by its online counterpart Cyber Monday, sandwiches US and Canadian holiday, Thanksgiving. Until a few years ago the concept wasn’t particularly well established in the UK but the internet boom and the wider adoption of US culture and customs by British consumers has to lead to Black Friday becoming an event in our own retail calendars. As the day approaches, the question remains- is Black Friday actually beneficial to businesses and consumers.
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