Jörg Strotmann

Jörg Strotmann

Head of eCommerce, 1&1 Internet

Jörg Strotmann is the Head of Product Marketing and Partner Management at 1&1 Internet, a global leader among web hosting providers. A technologist (and avid social networker at heart), Jörg has always had a love for computers and in particularly the Web and eCommerce. Having graduated with an Economics degree, Jörg’s passions lay online and so pursued a career in computing and the Internet for business. Now, with 16 years of experience in online-marketing, internet applications and agile product development in highly matrixed international environments, in both the B2B and B2C markets, Jörg is a key contributor to the growing eCommerce market. With a vision to make online shopping easier for, Jörg is dedicated to understanding consumers shopping behaviors online, and advising businesses how to meet such expectations. And as an employee of one of the largest hosting providers, this places him at the forefront of breaking trends and new technology. 1&1 Internet is a global leader among web hosting providers and one of Europe’s leading Internet service providers, serving consumer, business and developer users. 1&1’s products range from web hosting and domains to the provision of dedicated and cloud servers, email and e-commerce packages. 1&1 has operations in the UK, Germany, Austria, France, Spain, Poland, Italy, Mexico, Canada and the United States.

Posts by Jörg Strotmann

Turn Your Web Traffic into Foot Traffic

Open Store Sign

Business owners work tirelessly for months, or even years to gain significant traffic to their website. Facebook likes, retweets, or other engagement across online platforms can attribute to this great accomplishment. But what if you have achieved this traffic goal online but still lack the attention to your physical location?

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Category: Net Culture
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Turn Your Foot Traffic into Web Traffic

Shop Local (blog)

It can be challenging managing a brick and mortar shop and a successful online presence – but can equally open up huge opportunities. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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Increase Your Online Presence with these Five Tips

SEO - iStock - Rawpixel

Nowadays, a key to success for all business owners is being found online locally. When competing with online giants like Amazon, local stores can actually position themselves with a real advantage – localisation. When optimising your online presence to get the best position on search engines, you can use your locality to leverage your page rank. In fact, 4 in 5 consumers conduct local searches on search engines, and this is exactly where you can benefit while those pure online players are left out.

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Category: Tips
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Be Present Online & Get Found by Locals with 1&1 List Local

List Local Featured Image - online directories tablet

More often than not, consumers will first look online for the products you sell of the services you offer, regardless of if you are a brick and mortar business, a pure online player or maybe both!

A study from GE Capital Retail Bank, found that 81% of consumers research online before visiting a store. It is a fact, that online research plays a bigger role throughout the major purchase process. Consumers are shifting away from using printed YellowPages and other offline media to find local businesses. Much of this is thanks to the convenience of mobile devices. Even if you are not online, you should make sure potential customers are able to find your offline business on the Web. Otherwise, you are bound to lose serious business.

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Category: News
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