More often than not, consumers will first look online for the products you sell of the services you offer, regardless of if you are a brick and mortar business, a pure online player or maybe both!
A study from GE Capital Retail Bank, found that 81% of consumers research online before visiting a store. It is a fact, that online research plays a bigger role throughout the major purchase process. Consumers are shifting away from using printed YellowPages and other offline media to find local businesses. Much of this is thanks to the convenience of mobile devices. Even if you are not online, you should make sure potential customers are able to find your offline business on the Web. Otherwise, you are bound to lose serious business.