Katrina Douglas

Katrina Douglas

Posts by Katrina Douglas

Measuring your online success

If you have a website, you have a wealth of information at your finger- tips that you could be putting to work for the benefit of your business.

Perhaps you’ve found yourself asking questions such as:

  • How many people are there visiting my website?
  • Where do people visit my website from?
  • How many people return to my website frequently?
  • Why are people visiting my website but not buying?
  • Which content do my website visitors prefer?

You already have this information and more, you just need the right tools to access it. Essentially I’m talking about analysing your website data, an area of marketing called ‘web analytics’.

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Category: eBusiness | Tips | Videos & Webinars
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Four tips to get your blog started

If you haven’t contributed to a blog personally, you have almost certainly come across many when searching the Internet each day, given that a large majority of search engine results are pages from blogs.

We are big fans of blogging, not only does it give customers and prospects a reason to keep coming back to your website but they help considerably in terms of getting your website found online. Search engines love fresh content; in fact websites that are updated regularly have more pages indexed on Google than those that don’t. Blogs can be a particularly useful way to easily add new pages to your site and can also provide great information that attracts links from other websites.

Most people agree that blogs are great for business but they also say they just don’t have time to blog. Can you relate? If so then this post is for you.

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Category: Tips
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What Performance Hosting Brings to the Table

How much power does your Web project actually need? If you’ve already signed up for a Web hosting package, is it enough? The new 1&1 Performance Hosting packages combine the benefits of 1&1 Hosting with the power of dedicated server resources.

In a standard shared hosting environment, websites from several hosting customers share the same server hardware, software, operating systems, and various additional resources. Hosting content on a dedicated server differs in that each customer’s data is hosted completely separately and does not compete for resources, guaranteeing a certain level of consistent performance.

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Category: Servers and Hosting
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Choosing the Right Content Management System

WordPressThemes

So you’ve signed up for a 1&1 Linux Hosting package and you’re looking to build a website with an application like WordPress, Joomla!™ or Drupal™. Each has its own advantages and something different to offer users, but you might be wondering which content management system (CMS) is most suitable for your project.

All 1&1 Click & Build Applications are open source, offering a wide range of powerful, user-friendly features. No matter what kind of Web presence you want to create, maximum customisation is possible via a huge variety of add-ons. With 1-click installation and easy setup, you don’t need detailed programming or Web design knowledge to get started. But in a comparison between WordPress, Joomla!™ and Drupal™, which is right for you?

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Category: Developers
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Easy Money: Taking Online Payments with 1&1 MyWebsite

Take Payment online - laptop and credit card

Sale generation and payment processing is an absolute must for most business websites. After all, what good is a website that can advertise products but can’t sell them? That’s why 1&1 MyWebsite users have access to a range of in-house and major third party online shopping and payment solutions. Users can allow their customers to pay with all major debit and credit cards, as well as bank transfer and by invoice. Let’s take a look at some of the most popular payment solutions:

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Category: Products
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Designing a Professional Website with 1&1 MyWebsite: Layouts

1&1 MyWebsite - The Bit UK

First impressions can mean everything; especially to someone searching the Internet for a specific product or service. If a browser doesn’t like what they see, then within a matter of seconds they will leave the website, never to return.

Some basic rules to remember when designing a 1&1 MyWebsite include:

  • Utilise visuals more than text
  • Use bright, welcoming colours
  • Add unique, engaging content

Based on these rules, 1&1 MyWebsite’s developers have created a range of layouts to help customers succeed in attracting today’s modern online users to their websites.

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Category: MyWebsite & Apps
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1&1 MyWebsite Super Support

IT Support Team

1&1 MyWebsite was launched in 2011 and ever since then, 1&1’s developers have continually listened to 1&1 MyWebsite users’ feedback to find out how they can improve the product. Because of this dedication towards development, 1&1 MyWebsite has evolved significantly as a product over the last three years, but one thing that has remained consistent from user feedback is that they’d like more customer support, and more ways to find it.

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Category: Service
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The Anatomy of a Winning Website

Web Design - © Marek - Fotolia.com

The question I want to answer in this blog post is what are the key elements that should be included in every website? I’ve come to realise that the answer isn’t as obvious as it may seem, as many websites seem to be missing these key elements. Hopefully after reading this post those websites won’t include yours.

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Category: Tips
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5 Tools to Help You Build a Successful Web Presence

© auremar - Fotolia.com

Most of you will no doubt know that we’re in the business of websites and getting businesses online; from our 1&1 MyWebsite solution to our hosting services. But you may not be as aware that many of our offerings are geared towards helping our customers achieve continued success once their websites are up and running.

Having previously discussed the importance of building a successful web presence, in this post I’ll be uncovering some of our tools that designed for continued success, hopefully saving you the trouble of having to hunt for them yourself.

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Category: Products
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Don’t Just Build a Website, Build a Successful Web Presence

web design word cloud on blackboard

These days it’s very easy to build a website (in fact we help you do it in just a few minutes), however it’s not so easy to build a successful web presence. Simply getting online isn’t enough it’s about building a web presence with longevity that gets better and better over time.

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Category: Tips
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