Small and medium sized businesses account for 99 per cent of the UK’s business. With a combined annual turnover of over £3,000 billion, SMBs play a huge part in contributing to the country’s economy and success. Therefore, it is important to recognise and support local businesses.
For those small businesses, online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalising on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimisation (SEO) of the businesses.
Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.