Kelly Meeneghan Peters

Sr. Public Relations Manager

As a manager for 1&1 Internet, Inc., Kelly Meeneghan Peters is an industry specialist providing expert advice on how SMBs can grow their business online. Many business owners shy away from the internet as it is unknown territory. Her goal is to eliminate these hesitations and encourage SMBs to embrace all the Web has to offer including website design, social media and online marketing. With a passion for helping SMBs to get off the ground and become profitable, she strives to deliver great insight and significant take-away value for the readers. Follow Kelly on Twitter at @Ke11yPR.

Posts by Kelly Meeneghan Peters

What You Really Need to Look for When Acquiring New Staff

dotME HR Infographic Header

As a business owner, you strive to create a team that is innovative, driven and willing to go the extra mile but filtering through a stack of CVs can be daunting, until now. It is a constant competition when searching for new career paths and opportunities. Candidates are often just another applicant in a sea of hundreds so it can be difficult to stand out.  So what should you really look for? Look for applicants that have…

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Category: Net Culture
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Guaranteed Performance with 1&1 Web Hosting

Success Pedometer

As a leading hosting provider, with over 27 years of experience, 1&1 is well positioned to deliver a reliable and secure solution to all hosting customers. With a combination of sophisticated server infrastructure and comprehensive security mechanisms we can ensure high availability and performance for our customer websites.

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Category: Service
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3 Things You Need to Know about WordPress

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Since it’s creation just 8 years ago, WordPress has become a dominant player when it comes to content management systems (CMS). Delivering a free and easy to use platform, community-based development, and ultimate customisation possibilities, it’s no wonder why it is powering 23% of the Internet today.

Businesses looking to launch a WordPress based blog or business website do need to be familiar with the CMS. So what do you need to know?

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Category: Tips
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Content Marketing Isn’t Just About Words

Content Marketing is often directly associated with the written word. However, in the past years, the strategy has shifted to a more visual form. As consumers continue to become more mobile and social, businesses need to adjust their approach to cater towards the changing demands. It is now more about engagement and two way communication rather than “push” strategies.

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Category: Net Culture
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Web Hosting Terms You Should Know

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For new business owners, choosing a reliable Web host is one of the most important steps to getting up and running. However, the process can become a little intimidating when faced with unfamiliar terms like bandwidth, CDN, uptime and SEO. What do they all mean?

Below is a list of some of the most important Web hosting terms so you can best prepare yourself when shopping for your hosting provider.

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Category: Tips
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Our eBusiness Expert, Jörg Strotmann, Answers your Questions about Local Listings

Question and Answers with 1&1

Small and medium sized businesses account for 99 per cent of the UK’s business. With a combined annual turnover of over £3,000 billion, SMBs play a huge part in contributing to the country’s economy and success. Therefore, it is important to recognise and support local businesses.

For those small businesses, online directories have been a hot topic in recent months as businesses are identifying the significant value in not just inclusion but also the proper management of these listings. Search engines, review sites, mapping services, and social media networks are all capitalising on this opportunity to deliver valuable company data to their mass audiences. Effective placement on such channels will have a significant impact on the search engine optimisation (SEO) of the businesses.

Collecting the most common questions asked about the local listing strategies, I recently spoke with 1&1’s Head of eBusiness, Jörg Strotmann, to find the answers.

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Category: Tips
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Google Puts More Pressure on Mobile-Friendly Websites

SEO_Improvement

The importance of mobile optimisation is not breaking news. A smart business has strategies in place to ensure they reach and deliver a positive user experience to on-the-go consumers. However, Google is making moves to make this strategy more important than ever before. Last month, the search engine giant announced two actions they are taking which places a higher priority on websites that are optimised for mobile devices, be it responsive design, mobile website or app.

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Category: Net Culture
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How to Best Present Your Online Shop – Part 2

Shopping Cart eCommerce

We previously shared three tips on how to best position your eCommerce website online. It all starts with the website itself with the right domain name, clear design, and social integration. But how can you make sure it gets the attention it deserves and always provides a positive user experience?

Below are three more tips to ensure that you are taking advantage of the most important features your Web host can offer you.

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Category: Tips
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How to Best Present Your Online Shop- Part 1

online store

With year on year growth of online retail, it’s no surprise businesses are capitalising on the opportunity to sell online. In 2013, consumers worldwide spent more than $1.2 trillion shopping online.With online opportunities of better brand positioning, international exposure and additional promotional options, small businesses would be wise to not only offer additional sales channels to their portfolio, but have a wider reach of consumers.

But once you have your online store up and running, the work is not yet over.

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Category: Tips
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Choosing a Payment Platform for Your Online Shop

eCommerce, Card, Shop

Ever wondered which payment platform is right for your online shop? With many platforms on the market to choose from, such a decision can be confusing, particularly for eCommerce newbies. Whilst such a decision should not be taken lightly, it doesn’t have to be difficult. Features including trust, usability and cost should all be properly evaluated to ensure you are not deterring sales away from the store.

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Category: Uncategorized
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