Melanie Schweitzer

PR Manager Hosting

Posts by Melanie Schweitzer

Expert interview: Facebook for companies

Today, social media permeates into every aspect of our daily lives. Facebook is the obvious example, attracting an eye-watering 757 million unique users every day. It’s this reach that has made social media such an integral part of modern marketing strategies. SMBs may think that Facebook is primarily a marketing platform for large companies, but it can be an incredibly useful tool for SMBs to promote their brand and offering.

Online marketing expert Felix Beilharz talks you through the main considerations you should have when maintaining a successful Facebook business page.

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Category: Net Culture
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Trustbadge Testimonials: Word of Mouth Marketing for your 1&1 MyWebsite

Written by: Maria Kunz

One of the most effective forms of marketing is feedback and positive reviews from customers. According to a study by BrightLocal, 92% of consumers read online reviews to determine which business to choose. The study also shows that people trust and value online customer reviews as much as personal recommendations.

The Internet makes it easier than ever before for website owners to collect recommendations from customers and users then use that information to improve their services.. Consequently, it is easy for consumersto obtain not only personal recommendations but to also to get access to genuine and verified customer feedback from other customers around the world

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Category: MyWebsite & Apps
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Silvio Schimke – Head of Online Marketing Products

Whether it’s optimising your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: eBusiness | Inside 1&1 | Tips
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Transact: Monetizing and Growing your Business Online

POWr

by Eric Swoyer

In this series, we’ve shown how 1&1 MyWebsite can help you quickly build a website to tell your story, by being present through an optimized online presence with high quality content, and interacting through feedback and communication channels for your customers to contact you. But now it’s time to think about the bottom line: revenue. Bringing your business online is great for brand building and gaining exposure. But the underlying goal of your website is to drive more business and complete more sales. What’s the point of a website if it doesn’t work for you?

Today, we’ll explore some simple but powerful tools to increase conversions and drive more sales through your 1&1 MyWebsite. Specific details will vary from industry to industry, and business to business, but the underlying tenets are the same. And once again, we’ll be highlighting how free tools from POWr Plugins can get you up and running in no time.

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Category: Uncategorized
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Special offer for 1&1 MyWebsite users until December 31st: Get 1-year free access to the Appointment Scheduling software by Agendize

Christmas has come early for 1&1 customers! Agendize, a leader in online booking serving over 100,000 businesses worldwide, is offering free 1-year access! To take advantage of this special offer, customers just need to book a setup call before December 31st and use promo code “Agendize1and12016.” An Agendize expert will then help users create their very own booking button.

In June 2015, Yodle surveyed 6,000 US adults on the perception of their local businesses. 62% answered that they either expected local business to provide online scheduling, or believed it set a business apart from the competition – consumers want to book appointments online, and this is your opportunity to let them!

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Category: MyWebsite & Apps
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