Nick Peers

Nick Peers

Technology Writer

Nick has been writing about technology since 1994 when he started out as a staffer at Future Publishing. Since going freelance in 2003, he’s expanded his portfolio to over 50 magazines and websites, including CNET, LifeHacker UK and Computeractive. He specialises in writing plain-English tutorials and help articles.

Posts by Nick Peers

Access all of your web-hosted files with Webspace Explorer

1&1-Control-Panel

Your 1&1 web space works in the same way as any storage device attached to your computer. If you ever need direct access to the files and folders stored there, then the Webspace Explorer tool has your back.

Webspace Explorer works in a similar way to any standard FTP client, but has several advantages: first, it’s tailored towards making your web space as accessible as possible, and second you can access it from any internet-connected computer with a web browser via your 1&1 Control Panel.

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Category: Servers and Hosting
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Perform a content audit as part of your marketing strategy

Any serious marketer needs a digital content marketing plan. The digital platform has rapidly evolved to become the single biggest slice of the marketing pie, yet digital advertising has struggled to make inroads, with click-through rates of 0.1% just one of a number of horrific digital advertising stats according to Hubspot.

The decline of advertising has seen a renaissance in organic marketing, centred on digital content. Not only do marketers have greater control over the process – from curating and writing content to publishing and analysing it – there are more tangible benefits to be had. These include boosting your business’s reputation through the generation of high-quality, targeted content that answers your customers’ questions, solves problems for them and generally makes their lives easier and better.

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Category: Tips
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Improve your Facebook listening

What conversations are others having about you and your brand on Facebook? If you’re serious about engaging with your audience, it pays to keep an eye on what they’re thinking and saying – even when it’s not directly to you. In this blog post I’ll round up some useful tools to help improve the way you listen on Facebook.

What to look for

Obviously you’ll have an idea about the kinds of things you want to be listening out for – remember to look for potentially negative feedback such as complaints as well as all the positive comments – but make sure you include three elements. First, monitor your brand name – including all possible abbreviations and variations. Next, focus on keywords and phrases relevant to your industry, and last – but not least – don’t forget to listen out for mentions of your campaigns, messages and brand mantras.

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Category: Tips
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Master Facebook’s keyboard shortcuts

Facebook-Image

The mouse may be a convenient way to navigate, but it’s not the most efficient. If you’re a regular user of Facebook, save yourself time, while cutting the risk of RSI, by learning the following keyboard shortcuts.

Facebook splits its shortcuts into three sections: Access keys allows you to quickly jump to different parts of your account, while News Feed shortcuts are for browsing, posting and commenting in your News Feed. Finally, Web Messenger shortcuts are available once you’ve clicked the speech bubble icon and selected “See All”.

Access keys

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Category: Net Culture
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Build an audience persona

Whether you’re trying to sell a product or service, or simply want to write to get noticed, it’s critical that you understand who your audience is, and tailor your content accordingly.

You might be a stellar writer, and your blog may already be focused on a specific subject, but unless you’re writing the types of articles your audience wants to read, it’s all immaterial. If you write a blog on holidays, for example, there’s little point in sharing a collection of tips and tricks for crafting the ultimate personalised holiday itinerary when your audience is simply interested in booking a package where all the planning is done for them.

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Category: Tips
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8 ways to increase the reach of your Facebook Posts

Facebook-Image

With its focus on showing “top stories” rather than simply displaying posts in chronological order, Facebook is forever tweaking its news algorithm to determine which posts should rank highest. Trending topics now find themselves boosted, as do those that receive a lot of engagement in the form of likes, shares and comments (and once someone has a read a post, it’ll continue to show up in their feed as new engagement occurs). Therefore, knowing what to post to your Facebook Page – never mind when and how often – can be a tricky task. In this blog post, I’ve rounded up some useful tips to help you boost your brand’s visibility and engagement on Facebook.

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Category: Net Culture
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Optimise your website’s images

Images play a crucial role in your website’s design, but they also determine how fast and responsive your website is too. Simply dropping images into place won’t do if you’re looking to ensure your website won’t put off visitors because it’s slow and sluggish. Read on for a collection of tips and tricks you should implement to ensure your web pages aren’t held back by their images.

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Category: Net Culture
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Boost your brand’s profile on Facebook with a competition

Facebook-Image

One of the most effective – and quickest – ways of boosting your Facebook Page’s profile is to run a competition. Everyone likes a giveaway, but it’s important you plan your competition properly. Here’s what you need to consider when setting up a giveaway through Facebook.

Swot up on Facebook’s rules

Before you do anything else, make sure you’re au fait with the very latest guidance from Facebook on contests and competitions. Facebook relaxed its rules back in 2013 to allow you to utilise likes as a voting mechanism, collect entries through people posting on your page or messaging you directly through the page as well as liking or commenting an existing page post. You still can’t, however, ask people to share a post on their timeline or tag themselves using one of your products in a posted photo as ways to enter your contest.

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Category: Net Culture
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Boost your LinkedIn company page with these essential apps

It goes without saying that your business should be making use of LinkedIn to connect with others. Part of that process involves developing a company page, which I covered in a previous blog post. Once your page is up and running, staying on top of it on a day-to-day basis, while increasing your exposure and engaging with your followers, can be a tricky task. Thankfully, there are apps and services that can help – here’s a collection of some of the best to try.

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Category: Tips
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11 tips and tricks to help you write engaging copy on Twitter

Content is king, even in the world of 140-character Tweets. In this blog post, I’ll reveal some useful tips and tricks for getting your profile noticed through the quality of your posts.

  1. Target the right topics

Keep an eye on the trending topics in your timeline – look for hashtags relevant to your business and contribute to the conversation. Make sure what you add is valuable, and the hashtags will instantly make you visible to a larger audience. Consider adding a second, equally relevant, hashtag to widen your reach further.

  1. See what works
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Category: Net Culture
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