Rosie Akenhead

Rosie Akenhead

Manager of Local Business Outreach at Yelp

Rosie Akenhead is the Manager of Local Business Outreach at Yelp, one of the world’s largest consumer review sites. In this role she works directly with European businesses to identify best practice strategies for online reviewing, social media and reputation management. Previous to this role, she spent 4 years at the heart of the travel industry as Director of Events & Industry Analysis at EyeforTravel, where she headed up North American news, events and research operations. Her expertise covers social media, mobile and communications. On the side, she likes to snowboard, and runs a successful blog. She can be found on twitter @rosieakenhead

Posts by Rosie Akenhead

Your customers are using online review sites. Are you?

Before the Internet, consumers looking for a local business recommendation — like a trustworthy mechanic, an affordable salon, or even a place to grab a bite to eat — asked people they knew or checked a paper directory.

With the arrival of the Internet, consumers continue to rely on word-of-mouth, they just do it in a slightly different way than 1990!

Today, a number of U.K. consumers use online review sites such as Yelp to discover and learn about local businesses. Many of which they rely on ‘frequently’ to make purchase decisions. When searching for a local business, more U.K. consumers actually use review sites than social networking sites like Facebook and Twitter!*

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Category: eBusiness | News | Tips
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