Before the Internet, consumers looking for a local business recommendation — like a trustworthy mechanic, an affordable salon, or even a place to grab a bite to eat — asked people they knew or checked a paper directory.
With the arrival of the Internet, consumers continue to rely on word-of-mouth, they just do it in a slightly different way than 1990!
Today, a number of U.K. consumers use online review sites such as Yelp to discover and learn about local businesses. Many of which they rely on ‘frequently’ to make purchase decisions. When searching for a local business, more U.K. consumers actually use review sites than social networking sites like Facebook and Twitter!*
Category: eBusiness | News | Tips