Raphaël Iscar

Raphaël Iscar

Digital Communication & Marketing Manager, Agendize

Posts by Raphaël Iscar

How to Analyse Marketing Performance with Call Tracking

There are plenty of ways a business can collect consumer and market data, one example is online surveys but have you ever considered call tracking for your business? Phone interactions with your customers can offer valuable insights on the performance of marketing campaigns, so it’s important to keep track of such activity.

Before we dive into the details, let’s take a look at what call tracking is.

What is call tracking?

First and foremost call tracking is the telephone version of web analytics. With the creation of a unique telephone number, your business can use it in advertising and other marketing efforts to track their performance. Through this process, a certain amount of data can be collected including the number, location, duration and time of the call.

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Category: Tips
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3 Solutions to Help Improve Your Customers Experience

Woman-Customer-Service-Rep

Business owners are constantly faced with the challenge of addressing their customer experience management (CEM) and keeping customers happy, but often find it difficult to incorporate CEM within their business plan. With research supporting the positive impact of customer engagement on sales, we share effective solutions for the top 3 concerns regarding experience management.

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Category: Tips
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Business Success with Click-to-Call

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A successful business strategy, click-to-call, is used by companies across multiple industries. A Web-based form of communication, the user clicks on an object on a website and is immediately connected with another person in real-time, whether it be by text, chat or a phone call.

A 2013 study, commissioned by Google, found that 70% of mobile searchers used click-to-call and that such channels are important for  consumers. The study, conducted by Ipsos on behalf of Google, consisted of 3,000 mobile searches whom had recently purchased to better understated the role, if any, that click-to-call played in purchasing decisions.

Proving the positive impact that employing click-to-call features can have for a business, it is important to understand your options. While there are many types of click to call buttons, including our own Agendize website based version, in this post we’re going to focus on the importance of generating phone calls via click to call in general.

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Category: Tips
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Customer Experience Management: The Importance to CEOs

Booking-Online

New technologies are forever emerging. Just yesterday we saw the launch of the Apple Watch. The development of such new technologies greatly affects the way in which we interact with both individuals and businesses and, consumer purchasing. Customer Experience Management (CEM) addresses such launches and the way technology affects consumer behaviours. By Studying CEM business owners can gain an understanding as to how they can best compete within a new landscape.

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Category: Net Culture
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Customer Service: Ten Online Mistakes

IT Support Team

Great customer is a necessity for company success. In the eyes of a consumer and for businesses, customer service has the ability to mold the reputation of a business. With the growth of the Internet, customer service has come far from a simple smile  or warm “hello” on the phone. The Internet has changed the game for businesses wanting to stay on top.

But before going any further, why is customer service so important?

• 86% of customers quit doing business because of a bad customer service experience
• 78% of online customers recommend a brand to a friend after a great customer service experience
• 40% of customers say that better interaction with service employees is the key factor in deciding to spend more money with a company

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Category: Net Culture
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Should SMBs Consider Social Media?

Social-Media-Network

As with starting any kind of new campaign, SMBs need to have a plan in mind. Today, social networks play a strong role in our  everyday lives. For example, a tweet can bring down the price of company shares on the stock market and a video on Facebook can help raise millions to dollars and global awareness to worthy causes. But what does any of this have to do with small businesses?

Recent figures suggest that about 2/3 of the world population has a profile on a social network and roughly 400 million tweets are sent per day. Therefore the answer is obvious. SMBs need to consider social media networks within their marketing activities however, it is important that business owners learn how to be effective in order to best leverage the influential platforms.

Knowing what goals you wish to achieve with the new strategy can help save you time, money, or both.

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Category: Net Culture
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The Importance of Mobile

Mobile-Phone

The use of mobile websites is nowadays considered a necessity for any business’ online marketing strategy. Mobile friendly websites are a must due to the wide spread adoption of smartphone and tablet technology. Creating and managing a website is an essential part of a business’ online marketing campaign. In addition to a professional and effective website, social media accounts, public forums as well as blog contributions all come together to form a company’s online presence.

Don’t believe us? Check out these stats…

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Category: Net Culture
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How Can Cloud Solutions Benefit Your Business?

cloud-computing

With amazing benefits for small and medium sized businesses, it’s no surprise that many business owners nowadays are considering cloud-based solutions. But what exactly do we mean by ‘cloud solution’ and more specifically, how can the cloud benefit your business? Raphael Iscar from Agendize answers your questions and shares solutions for SMBs.

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Category: Servers and Hosting
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Reach More Customers With Online Scheduling Tools

Booking-Online

Research has found that many appointment bookings are made outside of the standard office working hours. With consumers on the go and the increase of smartphone and tablet users, it’s important that businesses are able to cater for such target customers and not miss potential sales. So how can you reach those that visit your site outside the hours of 9am – 5pm?

Online scheduling tools, like Agendize, are great solutions to help generate more traffic online as well as happier customers. So how can you benefit?

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Category: MyWebsite & Apps
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