There are plenty of ways a business can collect consumer and market data, one example is online surveys but have you ever considered call tracking for your business? Phone interactions with your customers can offer valuable insights on the performance of marketing campaigns, so it’s important to keep track of such activity.
Before we dive into the details, let’s take a look at what call tracking is.
What is call tracking?
First and foremost call tracking is the telephone version of web analytics. With the creation of a unique telephone number, your business can use it in advertising and other marketing efforts to track their performance. Through this process, a certain amount of data can be collected including the number, location, duration and time of the call.