By ensuring a clear structure you can help visitors find their way and so make the shopping experience an optimal one.
Every online shopper has a particular aim in mind. Susan, for example, seeks the very best price for a new iPhone. Ben is on the hunt for a low-cost kettle with a 1.7 litre capacity, while Mike is looking for an up-to-date electronic item as a birthday gift. Although all three customers have different ideas, they’re all pursuing the same goal: to find the right product as quickly as possible.
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