Susan Rakowski

Susan Rakowski

Editor, Small Business Opportunities Magazine

Susan Rakowski is the founding editor of Small Business Opportunities, Start Your Own Business and Get Rich At Home magazines and the publications’ website, www.sbomag.com. Susan is passionate about helping people fulfill their small business dreams. Her no-nonsense, nuts & bolts approach to starting an enterprise has helped readers to demystify entrepreneurship and make starting a business a fun, exciting and rewarding journey.

Posts by Susan Rakowski

An Easy Way to Create Your Business Plan

Business-Plan

Working on your business plan is a great way to build confidence in yourself as an entrepreneur. As you write the plan, you will be answering every question you most likely ever had about your startup.

Creating a business plan is one of the most important steps you will take because the plan serves as a blueprint for the early years of your business. This blueprint generally projects 3-5 years ahead and outlines the route a company intends to take to reach its yearly goals. Your business plan also helps you think objectively about the key elements of your business venture, helping to plan out important milestones such as revenue projections.

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Category: Net Culture
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Naming your Business and Choosing your Logo

Brand-Online

Choosing a name and logo for your small business can be a daunting task. As you take the first steps towards establishing a brand for your business, it’s important that that you select a business name and logo that are fitting. Founder of Amazon, Jeff Bezos, said, “Your brand is what people say about you when you are not in the room.”

Conveying your brand to customers, investors, the community, and the world, a brand is both emotional and factual. So how do you choose the best words and graphic for the brand you wish to build?

Follow these steps to help make this strategic decision.Your brand says a lot about you.

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Category: Tips
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Jumpstart Your Dream Biz by Grabbing that Domain Name!

©iStockphoto.com/plgPHOTO

The dream of starting one’s own business has never been stronger. In a University of Phoenix survey, 63 percent of people in their 20s either owned their own businesses or wanted to someday, and of those who were not already entrepreneurs, 55 percent hoped to be in the future.

Millennials aren’t the only demographic group making a play for their entrepreneurial destiny. Downsized execs, stay-at-home Moms, weekend warriors, part-time guerilla marketers who need to supplement their current incomes and senior citizens who want to embark on a new career as “Encore Entrepreneurs,” are all eager to embrace the dream of small business ownership.

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Category: Uncategorized
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