Companies that aren’t visible on search engines like Google are missing out on the huge potential to win new customers and therefore increase sales. That’s why it’s essential to optimise your website content for search engines, even for small businesses and the self-employed.
What many Internet users don’t know is that Google displays results based on the user’s location. For example, someone searching for a painter in London will get different results than the same search for a painter by someone in Manchester. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses as the probability is quite low that someone from Newcastle wants a painter in Brighton.