Category Archives: Tips

IT trends in retail: You should know these innovation drivers

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Technology has now become an essential component of business conduct in retail. And businesses that miss important trends can find themselves at a significant disadvantage when trying to connect with potential consumers In this post we address the key technology trends and innovation that are likely to drive IT decision makers in retail over the coming year.

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Category: eBusiness | Tips
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Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

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The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Digital transformation for your company – three golden rules

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Businesses undertaking digitalization projects in order to improve business procedures often spend all of their energy thinking about cloud infrastructure. However, digitalization is an extensive change and the cloud is only one part of it. To maintain visibility during this complicated process, businesses should follow these three golden rules when undertaking digital transformation.

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Category: Tips
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Using pictures properly – how to make your website an eye catcher

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Regardless of what type of business you run, having a website that is aesthetically interesting is essential in grabbing the attention of potential customers. The best way of doing this is by ensuring your website includes a good amount of visual content. In this article we outline the importance of including images on your business website, as well as highlighting some tips for choosing the most appropriate content for your company.

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Category: eBusiness | Tips
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Customer Reviews – How to deal with negative criticism

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Companies are often reluctant to encourage their customers to leave feedback online, for fear of receiving negative reviews. However negative criticism does not necessarily damage the image of your company. Customers are aware that mistakes happen and everything can’t always run smoothly. However, customers want companies to acknowledge their mistakes and work to make sure that they don’t happen again. In this post, we outline some helpful tips on the best way to manage negative online reviews

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Category: eBusiness | Tips
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Perfect colours and fonts for your own personal website

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Your website should be an extension of your company, and therefore should match the individual character and design maintained across all of your platforms. The easiest way of achieving this is by choosing suitable colours and fonts on your website. We will share our recommendations on how to professionally present your business online.

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Category: eBusiness | Tips
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Customer reviews – Which sites are suitable for my company?

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For SMB’s knowing whether to include a review channel on their website can be a difficult decision. Generally speaking, it’s advisable to keep a record of any customer feedback, and online reviews are a good way of doing this. But do SMBs want to make this information public? In this blog post, we share some advice on the best way to do this, as well as outline the most appropriate channels for this content.

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Category: eBusiness | Tips
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