Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

Social-Media-Network

The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Digital transformation for your company – three golden rules

social networks

Businesses undertaking digitalization projects in order to improve business procedures often spend all of their energy thinking about cloud infrastructure. However, digitalization is an extensive change and the cloud is only one part of it. To maintain visibility during this complicated process, businesses should follow these three golden rules when undertaking digital transformation.

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Category: Tips
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Using pictures properly – how to make your website an eye catcher

Hand on digital photo display

Regardless of what type of business you run, having a website that is aesthetically interesting is essential in grabbing the attention of potential customers. The best way of doing this is by ensuring your website includes a good amount of visual content. In this article we outline the importance of including images on your business website, as well as highlighting some tips for choosing the most appropriate content for your company.

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Category: eBusiness | Tips
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Customer Reviews – How to deal with negative criticism

Companies are often reluctant to encourage their customers to leave feedback online, for fear of receiving negative reviews. However negative criticism does not necessarily damage the image of your company. Customers are aware that mistakes happen and everything can’t always run smoothly. However, customers want companies to acknowledge their mistakes and work to make sure that they don’t happen again. In this post, we outline some helpful tips on the best way to manage negative online reviews

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Category: eBusiness | Tips
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Perfect colours and fonts for your own personal website

Your website should be an extension of your company, and therefore should match the individual character and design maintained across all of your platforms. The easiest way of achieving this is by choosing suitable colours and fonts on your website. We will share our recommendations on how to professionally present your business online.

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Category: eBusiness | Tips
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2016 in Review: What lies ahead for the web hosting market?

At this point in time, it’s fair to say that 2016 has been a year of change. The web hosting market has seen its fair share of challenges, from calls for greater security, to large-scale regulatory changes in the UK and Europe. As 2016 comes to a close, we reflect on some of the major issues facing the hosting market this year, and consider what part they’ll play for the industry in 2017.

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Category: Uncategorized
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Make the most of your web presence, with Online Business Card for 1&1 MyWebsite

Every online business has to have a functioning and informative website in order to reach the maximum number of potential customers online. Perfecting your site by choosing a good design and a domain, adapting the layout, including engaging content and uploading pictures are all important in order to create a unique web presence for your website. However, an engaging website is lost in the depths of the web if customers are unable to find it organically, which is especially important, particularly for SMBs.

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Category: MyWebsite & Apps | Products
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