Tag Archives: business

Customer reviews – the opportunities and risks they create for online businesses

What goes into your decision making when buying a product online? What convinces you to purchase a particular product or service rather than going with an alternative? Personal recommendations from family and friends play a role in decision making, however many customers are now referring to online review sites to gain information before a potential purchase.

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Category: eBusiness | Tips
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Expert-interview: what makes a good website?

Today, for a company to establish long term success, having a strong online presence is vital. We asked online marketing and social media expert Felix Beilharz to offer his thoughts on what makes a good business website, and give advice on how companies can make the most out of their corporate sites.  

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Category: eBusiness | Tips
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Tips and tricks for product descriptions in online shops

Have you ever ordered something from a website, and then discovered upon delivery that it didn’t match up to the product description online? This experience is frustrating for the customer but also for the online retailer, who then has to handle the return delivery and misses out on making a sale. In order to avoid such a scenario operators of online shops should pay particular attention to the description of their products.

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Category: eBusiness | Tips
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First level of help for online shop stagnation

Despite a high number of visitors, are people actually buying anything from your shop? Your products are impressive but no one wants them? In online commerce, good times can quickly turn sour when your online shop starts to stagnate. However, that doesn’t need to happen! In many cases, poor sales figures are not a sign of bad products, but often just a question of design and having a proper ordering process.

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Category: Products | Tips
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No time to create your own website? The 1&1 web designers will take on the job

Between accounting, customer support and advertising there’s no time for small businesses to deal with designing and improve their own website. With the 1&1 MyWebsite design service, you can leave the initial creation of your business website in the hands of an experienced web design expert, leaving you free to concentrate on the most important thing: your business.

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Category: Inside 1&1 | MyWebsite & Apps | Products
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1&1 List Local – your company data safe on the Internet

 

If you want your company to have a strong online presence, simply relying on your website isn’t enough anymore. It is also important to be listed in various business directories in order to be found on the internet. This is because over half of Britons regularly look for local companies through search engines like Google.

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Category: Inside 1&1 | Products | Service | Tips
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Expert-interview: What is Social Media Marketing? (Part 2)

In the first part of our two-part interview, online marketing and social media expert Felix Beilharz revealed what social media marketing means for businesses and which networks are best suited for companies. In this second part, we asked about how companies can benefit from having a business blog, and how they can get the most out of video content.

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Category: eBusiness | Tips
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The 5 Golden Rules for Google MyBusiness

In my last post, you learned about Google’s local search and how important it is for small businesses. A good Google MyBusiness listing is one of the central elements of improving your ranking and position in Google’s search results.

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Category: eBusiness
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends and finding out about a wide range of topics. But have you ever thought about using social media for your business? Social Media Marketing is now the ‘it’ term, but what exactly is behind it? Online marketing and social media specialist Felix Beilharz explains all in this interview.

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Category: eBusiness | Tips
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How to prepare for a successful Christmas season

 Written by Stephanie Meier, Marketing Communications Manager at ePages

The end of the year, and the Christmas period in particular, is one of the busiest sales periods for online retailers. In order to capitalise on this spike in online shopping activity, it is important to be prepared well in advance of this busy time. In this article you will find some tips that will help you prepare for a successful Christmas season.

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Category: eBusiness | Tips
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