Tag Archives: content

World Book and Copyright Day – Protecting your content online

The World Book and Copyright Day is an event held every year by UNESCO (United Nations Educational, Scientific and Cultural Organisation) and takes place on the 23rd of April. This is a very symbolic date in the literary world as it marks the anniversary of the death of several prominent writers, including William Shakespeare and Miguel de Cervantes.

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Category: eBusiness | Tips
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Free or paid? Which website works best for you?

World Wide Web

Online retail sales are predicted to reach £52.25bn in the UK in 2015, a 16.2% increase on the previous year1. The growth that the country is experiencing in online retail (ecommerce) is creating whole new audiences for businesses, be it within their towns, regions, the country and even abroad. But how can they take advantage?

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Category: eBusiness | MyWebsite & Apps | Net World | Products | Tips | Uncategorized
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How to find and reuse existing content effectively for blog posts

Not every blog post you write has to be created from scratch. There often isn’t the time or resources available to research a fresh topic and then write about it, but the good news is, there’s often no need to. Your company may already have a rich library of content you can look to repackage, or you may find existing blog posts can be given a fresh lease of life through a polish and update.

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Category: Tips
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Keep it Simple: Make Your Website Easy to Read

For the majority of website visitors, the amount of time they spend on a particular page is typically measured in seconds, not minutes. Therefore, if you are getting into too much detail in some areas of your website, you might not be getting your full message across. Your customers are trying to get information as fast as possible, and anytime they run into a lot of text and information that they have to sift through on their own, it can turn them away from your business. The key is to strategically utilise the text on the pages of your website.

To make your website easier to read, try to convey messages in short sections, rather than long pages. This will keep the user moving through the site to learn more information a little bit at a time, and not be turned away by a wall of text all crammed into a single area. The individual sections should be broken up as well. Ideally, your visitors should be able to skim through the content to learn more about your business without having to spend a lot of time reading. Utilise headings, bulleted lists, and call out specific terms in bold to draw your readers’ attention.

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Category: Tips
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SEO – What is it and Why is it Important?

SEO_Improvement

SEO stands for Search Engine Optimisation, and plays a key role in getting your site higher up the list of search engine results without having to pay for the privilege. Doing so makes you more visible to potential visitors and will boost your site’s traffic.

SEO works by adapting your site to make it more attractive to search engines and the people that use them by considering the type of keyword searches people are likely to use in conjunction with the actual search engine itself.

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Category: Tips
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Writing Engaging Copy for the Web

Copywriting

Whether your business is big or small, good communication is vital. On the phone, email or face-to-face, how you talk to your customers and prospects is important.

With more than a decade’s experience in copywriting experience across a range of industries Julian Abel, www.julianabel.com, a freelance copywriter, knows a thing or two about written communication. He says effective copywriting is a craft: “Most people can write an effective email, but writing effective, targeted marketing copy takes experience.”

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Category: Tips
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