Tag Archives: e-commerce

Help! I have an online shop but no orders, what now?

Setting up your own online shop just the way you want takes plenty of time and hard work. You’ve chosen the best products with great prices and seen to every last detail. And yet, although your online shop is finally up and running, it’s just not going anywhere. Don’t give up yet. There’s only one solution: to start looking for clues as to why.

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Category: eBusiness | Products | Tips
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Achieve the right category structure for your online store

By ensuring a clear structure you can help visitors find their way and so make the shopping experience an optimal one.

Every online shopper has a particular aim in mind. Susan, for example, seeks the very best price for a new iPhone. Ben is on the hunt for a low-cost kettle with a 1.7 litre capacity, while Mike is looking for an up-to-date electronic item as a birthday gift. Although all three customers have different ideas, they’re all pursuing the same goal: to find the right product as quickly as possible.

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Category: eBusiness | Tips
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Five ways to a brilliant online shop design

Consumer expectations are increasing all the time. What should merchants consider if they are to beat their competition?

Nowadays it can be challenging for online retailers to identify a genuine product niche. To make their shop successful they therefore need to find additional points of difference – its ‘USPs’ or unique selling points. Particularly important in this context is what is termed the ‘buyer experience’, which depends largely on an appealing shop design. Design trends can come and go – what’s seen as trendy today can very soon start to look dated or tired. However, below we highlight the design fundaments that have stood the test of time, and have a real business case to them:

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Category: eBusiness | Tips
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New features for 1&1 List Local: Get found more easily online

ew 1&1 ListLocal service enables businesses to be get found easy online.

Internet users regularly harness the power of the World Wide Web to search for local suppliers. These include retailers and specialist dealers, as well as restaurants, craftsmen, hairdressers and almost any kind of brick and mortar business you can think of. To attract more and more new customers, vendors need to be visible and easily found on the Internet. This is now even easier with the new features of 1&1’s List Local.

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Category: Products
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