Tag Archives: eCommerce

Easy to integrate into your own website: MyShop even more intuitive

You already have a website and have been wondering for some time, should you be selling your products online too?  If so, now is the right time to put this idea into action. Recently, we have been working to improve the MyShop within MyWebsite: optimising the design and enhancing the user interface to make it much more intuitive.

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Category: eBusiness | MyWebsite & Apps | Products
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Slow-loading websites belong in the past: The new 1&1 Smart Hosting

Cube 1&1 Smart Hosting

Modern browsing behaviour is driven by very short attention spans. Therefore, successful online businesses need websites which allow customers and visitors to find the content they are looking for quickly. Ignoring this could cause a high bounce rate from your website and, when managing an e-shop, this translates to the loss of sales and revenues. 1&1 recognises this and in efforts to address this, now features a new hybrid technology, called 1&1 Smart Hosting, to help load websites faster than ever before.

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Category: Products | Servers and Hosting
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Using new domains to enhance eCommerce performance over Christmas and beyond

Owners of eShops can maximise their Christmans sales by registering with new domains such as .christmas and .sale.

New top-level domains such as .christmas and .sale offer unique opportunities for tailoring your web content for specific seasonal demands or a certain audience. Obviously, the festive period is a peak time for online shopping, so any business with an eShop should stop and consider every option when it comes to registering new domains to maximise Christmas sales.

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Category: eBusiness | MyWebsite & Apps | Products | Tips
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Black Friday: Seasonal shopping milestone or black mark on the retail calendar?

It’s been compared to a real life version of The Hunger Games, where frenzied shoppers will do almost anything to get their hands on a bargain, Black Friday is often viewed suspiciously by retailers. The big shopping weekend, where Black Friday is followed by its online counterpart Cyber Monday, sandwiches US and Canadian holiday, Thanksgiving.  Until a few years ago the concept wasn’t particularly well established in the UK but the internet boom and the wider adoption of US culture and customs by British consumers has to lead to Black Friday becoming an event in our own retail calendars. As the day approaches, the question remains- is Black Friday actually beneficial to  businesses and consumers.

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Category: eBusiness | News | Products | Tips
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Free or paid? Which website works best for you?

World Wide Web

Online retail sales are predicted to reach £52.25bn in the UK in 2015, a 16.2% increase on the previous year1. The growth that the country is experiencing in online retail (ecommerce) is creating whole new audiences for businesses, be it within their towns, regions, the country and even abroad. But how can they take advantage?

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Category: eBusiness | MyWebsite & Apps | Net World | Products | Tips | Uncategorized
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Being Present: Simple tools for telling your story

POWr

Your website is your window to the world. And if you’re running a business, you know how important it is to be present and available online. With 1&1 MyWebsite, creating professional company websites is easy, but now that your site is running, what are the best ways to tell your story? What can be done to satisfy existing clients and to attract new customer easily and effectively?

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Category: MyWebsite & Apps | Products | Uncategorized
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What to consider when implementing your delivery strategy

When placing an order online, customers should be able to see information such as delivery costs and timing at first glance. Some of the most popular questions from consumers when purchasing a product include: how long is the delivery process, what is the cost of postage & packaging, etc. Allowing customer to easily find delivery information, can help speed up their purchase decision.

It is important when designing your eCommerce website that you make this information easy to find. Placing it prominently on the website and ensure it displayed consistently: this means on your home page and also on all your product pages. To learn more about delivery, logistics and order processing, read on. 

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Category: Tips
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New to online trading? How multichannel innovation can help you increase sales

Our economy might be prospering, but the fortunes of small businesses are mixed. With over 5 million small businesses in the UK, the line between sink and swim hinges on innovation. Dynamism isn’t restricted to big businesses with big budgets; we’re seeing more and more start-ups and small businesses pioneering new trading methods, tapping into niche markets and responding to new payment trends. While many retailers might assume that having a great eCommerce website is enough, consumer shopping habits have moved the goal posts of success. Here’s why everyone is talking about multichannel.

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Category: eBusiness | Tips
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Revising your tech could be the key to a relaxed holiday

Few would doubt that small business owners today are working harder than ever before, hence their taking a holiday is well deserved and essential to recharge the batteries.  However, this Summer sees many stressed business owners on the beach.

According to research, two thirds of business owners report that their holidays have been negatively impacted by their work.  Some 42 per cent report that they have been too worried about work to relax and enjoy their holiday, and 18 per cent of owners admit that they have argued with partners or family as a result of handling work whilst on holiday. 

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Category: Tips
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