Tag Archives: expert

Expert interview: Facebook for companies

Today, social media permeates into every aspect of our daily lives. Facebook is the obvious example, attracting an eye-watering 757 million unique users every day. It’s this reach that has made social media such an integral part of modern marketing strategies. SMBs may think that Facebook is primarily a marketing platform for large companies, but it can be an incredibly useful tool for SMBs to promote their brand and offering.

Online marketing expert Felix Beilharz talks you through the main considerations you should have when maintaining a successful Facebook business page.

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Category: Net Culture
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Be online today – 5 Steps to having your own website

It’s now been over 25 years since the first website went online and back then, that was not possible without manually coding the HTML yourself. Nowadays you don’t need to be a fully-fledged programmer to create a professional website in just a few steps. From comprehensive content management systems, simple homepage builders to free frameworks, the possibilities are almost endless. But what’s the best tool for your needs and what exactly do you require to build your own website? Modern hosting packages usually include a wide range of features that can help you to make a website, but there are so many options.

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Category: Servers and Hosting
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Cloud transformation in hosting

As you are no doubt aware, 1&1 has been active in the hosting market for over 25 years, with innovation at the forefront of our priorities. One of the questions I’m often asked by industry outsiders is how to be innovative within the hosting market. Outsiders usually believe that everything needed is already available and that as performance and speed levels are already very high, there’s nothing left to optimise.

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Category: Products | Servers and Hosting
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Get to know our experts – Thomas Keller

Thomas is a proven expert in the field of domains, DNS, SSL and digital identity.

Our goal is to satisfy customers by offering a range of customised products which meet their respective needs.  Our product teams are therefore constantly working on developing and improving our portfolio. We’d like to introduce these experts personally on the 1&1 blog. Here, you’ll find insights into the IT industry and useful tips and tricks for our hosting products.

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Category: Inside 1&1 | Products
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What is Google local search and why is it important for small businesses?

Companies that aren’t visible on search engines like Google are missing out on the huge potential to win new customers and therefore increase sales. That’s why it’s essential to optimise your website content for search engines, even for small businesses and the self-employed.

What many Internet users don’t know is that Google displays results based on the user’s location. For example, someone searching for a painter in London will get different results than the same search for a painter by someone in Manchester. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses as the probability is quite low that someone from Newcastle wants a painter in Brighton.

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Category: eBusiness | Tips
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Get to know our experts – Ive Van Riet

As Head of Commercial Management for 1&1 Web Hosting, Ive Van Riet is responsible for the international management of all web hosting products.  Ive and his team are in charge of the commercial aspects of the entire 1&1 hosting portfolio. In addition, he is responsible for the development of commercial strategy including product positioning, marketing and pricing strategy.

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Category: Products | Servers and Hosting
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Silvio Schimke – Head of Online Marketing Products

Whether it’s optimising your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: eBusiness | Inside 1&1 | Tips
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