Tag Archives: interview

Expert interview: Going Viral

‘Going viral’ is the ultimate goal for any content generator. Thanks to the shareability of social media a small number of online stories go viral every day – this can be a global phenomenon, such as the black/blue dress saga, or locally within geography, such as John Lewis’ annual Christmas advert. ‘Going viral’ for a brand means two things – reaching huge audiences and maximizing brand awareness. Viral content drives new fans to a social media page, and increases the brand’s influence. There is never a sure-fire recipe for creating a piece of viral content but in this interview, expert Felix Beilharz shares some important ingredients that are essential for viral content.

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Category: eBusiness | Tips
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Expert-interview: what makes a good website?

Today, for a company to establish long term success, having a strong online presence is vital. We asked online marketing and social media expert Felix Beilharz to offer his thoughts on what makes a good business website, and give advice on how companies can make the most out of their corporate sites.  

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Category: eBusiness | Tips
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Expert-interview: What is Social Media Marketing? (Part 2)

In the first part of our two-part interview, online marketing and social media expert Felix Beilharz revealed what social media marketing means for businesses and which networks are best suited for companies. In this second part, we asked about how companies can benefit from having a business blog, and how they can get the most out of video content.

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Category: eBusiness | Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Facebook and Twitter are excellent for keeping in touch with friends and finding out about a wide range of topics. But have you ever thought about using social media for your business? Social Media Marketing is now the ‘it’ term, but what exactly is behind it? Online marketing and social media specialist Felix Beilharz explains all in this interview.

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Category: eBusiness | Tips
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1&1 Video-Interview: Data privacy in the web

Three years after the Snowden revelations data privacy and protection remains a hugely important topic to internet users. The German software maker, Open-Xchange, recently surveyed over 1,000 people from the UK, the US and Germany as part of their second Consumer Openness Index and found a major shift in the perceptions of sharing private information online.

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Category: Inside 1&1
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Do you trust the websites you visit?

Having trust in an online businesses has never been more important. We place our trust in e-shops and websites to handle our sensitive personal data. Yet 97 percent of all websites worldwide are not sufficiently protected. Worryingly, cyber-attacks in 2015 increased by 23 percent, and, despite efforts on education around the topic, phishing is becoming increasingly popular for stealing websites’ data.

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Category: Tips
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“The Secure Shell protocol made secure connections easy” – Interview with SSH-Inventor Tatu Ylönen

The Secure Shell (SSH) protocol is one of the most important standards on the net and well known to every system administrator who has establishd a secure network connection to a remote device. Tatu Ylönen, SSH inventor, founder and CEO of SSH Communications Security, spoke to us about his invention which is over 20-years-old, the modern online security landscape and the future development of encryption technologies for businesses.

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Category: Developers | Net Culture | Uncategorized
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