Tag Archives: marketing

Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

Social-Media-Network

The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Innovative social media marketing: Implementing WhatsApp as a communication channel for your company

Social Media for Businesses

How can you tap into a new form of marketing, stand out from your competitors, and establish yourself as a brand with a clear focus on customer engagement? Social media platforms are the obvious answer here; however it’s no longer enough to rely solely on company profiles on Facebook and Twitter, companies need to start taking more innovative steps in their marketing communication. One potential platform is WhatsApp; in this blog post we will talk you through the potential benefits of implementing WhatsApp as a marketing tool, and also warn against the risks.

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Category: eBusiness | Tips
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How do I find a design that suits my company?

1&1 MyWebsite Designs 2

You’ve probably heard the saying that you only get one chance to make a first impression. Many scientific studies have shown that first impressions are often the strongest. That’s why it is especially critical for your website to make a great one. For many visitors, it will be the first experience they have with the company. A successful web presence increases the chance that potential customers spend more time on your site and decide to do business with your company. In order to leave a positive first impression, it’s important to pick a design that fits both your company and services/products. Requirements, of course, will vary depending on the industry. Next, I’ll show you three typical areas of business and which factors are important to keep in mind when choosing your design.

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Category: MyWebsite & Apps | Tips
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Expert-Interview: Search Engine Marketing Do’s and Don‘ts

seo-begriffe

A website can be perfect for your business. However, if it isn’t found by search engines, irrelevant of how good it is, it is not much use to you or your customers. Online marketing and social media expert Felix Beilharz explains what you should consider when thinking about search engine optimization.

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Category: eBusiness | Tips
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What is Google local search and why is it important for small businesses?

local search

Companies that aren’t visible on search engines like Google are missing out on the huge potential to win new customers and therefore increase sales. That’s why it’s essential to optimise your website content for search engines, even for small businesses and the self-employed.

What many Internet users don’t know is that Google displays results based on the user’s location. For example, someone searching for a painter in London will get different results than the same search for a painter by someone in Manchester. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses as the probability is quite low that someone from Newcastle wants a painter in Brighton.

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Category: eBusiness | Tips
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Content Marketing Isn’t Just About Words

Website_Content

Content Marketing is often directly associated with the written word. However, in the past years, the strategy has shifted to a more visual form. As consumers continue to become more mobile and social, businesses need to adjust their approach to cater towards the changing demands. It is now more about engagement and two way communication rather than “push” strategies.

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Category: Net Culture
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Turn Your Foot Traffic into Web Traffic

Shop Local (blog)

It can be challenging managing a brick and mortar shop and a successful online presence – but can equally open up huge opportunities. While the time investment can be strenuous, there are strategies that can be implemented to streamline the efforts and easily encourage foot traffic to become Web traffic.

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Category: Tips
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Measuring your online success

Katrina_Web_Analytics

If you have a website, you have a wealth of information at your finger- tips that you could be putting to work for the benefit of your business.

Perhaps you’ve found yourself asking questions such as:

  • How many people are there visiting my website?
  • Where do people visit my website from?
  • How many people return to my website frequently?
  • Why are people visiting my website but not buying?
  • Which content do my website visitors prefer?

You already have this information and more, you just need the right tools to access it. Essentially I’m talking about analysing your website data, an area of marketing called ‘web analytics’.

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Category: eBusiness | Tips | Videos & Webinars
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1&1 hosts eBusiness Academy Day with ePages

1&1 hosts ePages Academy Day

In late April, eCommerce enthusiasts, experts and representatives of online retail businesses were gathered at the prestigious PayPal offices in Richmond. Grouped for a packed day of eCommerce advice and small business tips, the one day masterclass in association with ePages, shared opportunities for growing your business and optimising online sales and revenue. Our experts from ePages, PayPal, Trusted Shops and Digital Clicks discussed topics such as making the most of search and how to sell effectively online.

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Category: eBusiness | News | Tips | Videos & Webinars
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Four tips to get your blog started

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If you haven’t contributed to a blog personally, you have almost certainly come across many when searching the Internet each day, given that a large majority of search engine results are pages from blogs.

We are big fans of blogging, not only does it give customers and prospects a reason to keep coming back to your website but they help considerably in terms of getting your website found online. Search engines love fresh content; in fact websites that are updated regularly have more pages indexed on Google than those that don’t. Blogs can be a particularly useful way to easily add new pages to your site and can also provide great information that attracts links from other websites.

Most people agree that blogs are great for business but they also say they just don’t have time to blog. Can you relate? If so then this post is for you.

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Category: Tips
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