Tag Archives: Mobile

Mobile ecommerce – Businesses need to keep up as consumer confidence grows!

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It’s been just over 20 years since Amazon was first launched as an online bookstore, and today ecommerce represents a trillion dollar (US) global industry.

For consumers, the benefits of ecommerce are easily recognisable. Shopping online is flexible, is not dependent on a specific time or place, saves time and provides consumers with access to a huge selection of products across every sector.

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Category: eBusiness | Products | Tips
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eCommerce is a booming industry – are you fulfilling your customers needs?

eCommerce walking boots website with shopping bags - 1&1 eShop

In today‘s competitive business world, having an online presence is more important than ever. This is particularly true if businesses wish to grow, extend their sales and reach customers they might not have reached before. For any retailer, keeping on top of the latest consumer trends is paramount to the success of a business – this not only applies to your product and pricing strategy, but also to your sales and distribution operations too. Thus, eCommerce has become a booming industry, and is now an essential sales channel for business success in this technology driven age. 67% of Brits use the internet to shop and online sales are expected to grow at a rate that is 11.9% times faster than in-store sales!

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Category: eBusiness | Products | Tips
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New to online trading? How multichannel innovation can help you increase sales

Our economy might be prospering, but the fortunes of small businesses are mixed. With over 5 million small businesses in the UK, the line between sink and swim hinges on innovation. Dynamism isn’t restricted to big businesses with big budgets; we’re seeing more and more start-ups and small businesses pioneering new trading methods, tapping into niche markets and responding to new payment trends. While many retailers might assume that having a great eCommerce website is enough, consumer shopping habits have moved the goal posts of success. Here’s why everyone is talking about multichannel.

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Category: eBusiness | Tips
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What to Expect Online in 2015. Are You Taking Advantage?

ePages Website

In the tech world, there has been some speculation about what to expect in 2015, especially when it comes to businesses. As we enter the second half of the year, there is no better time than now to evaluate the development of the Web and predictions of what is to come. We have identified some Internet trends that you, as a business owner, should be prepared for and determine how you can use them to your advantage.

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Category: Net Culture
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Google Puts More Pressure on Mobile-Friendly Websites

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The importance of mobile optimisation is not breaking news. A smart business has strategies in place to ensure they reach and deliver a positive user experience to on-the-go consumers. However, Google is making moves to make this strategy more important than ever before. Last month, the search engine giant announced two actions they are taking which places a higher priority on websites that are optimised for mobile devices, be it responsive design, mobile website or app.

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Category: Net Culture
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Mobile Devices: An Ally of the Cloud

Mobile and Cloud

Mobile devices have become one of the main allies in cloud development. The fact that consumers use an increasing number of smartphones and tablets has directly benefited many cloud solutions and services. With constant connectivity, businesses and users benefit from the advantages that cloud solutions deliver.

Prior to the widespread adoption of mobile devices, it was businesses that developed and implemented specific technologies and spread them to the consumer market. With the advent of mobile, the opposite has occurred: now users demand that companies adopt specific mobile solutions, and that they work in the cloud. Companies now realise how certain services can be useful for consumers for one key reason: they enhance productivity.

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Category: eBusiness
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The Importance of Mobile

Mobile-Phone

The use of mobile websites is nowadays considered a necessity for any business’ online marketing strategy. Mobile friendly websites are a must due to the wide spread adoption of smartphone and tablet technology. Creating and managing a website is an essential part of a business’ online marketing campaign. In addition to a professional and effective website, social media accounts, public forums as well as blog contributions all come together to form a company’s online presence.

Don’t believe us? Check out these stats…

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Category: Net Culture
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The 10 rules of eCommerce by 1&1 Internet

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While selling online is now a necessity for retailers, fierce competition and tough consumer expectations are a constant challenge to manage.  Thus, it is important that you have a well-defined eCommerce strategy, set of objectives and target audience before launching your online store. With many easy to use and increasingly powerful solutions, such as DIY-style packages from web hosts, business owners can now get a shop online in a matter of minutes. However, what should you be looking for to create the best online presence?

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Category: Tips
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Reach a Broader Audience with a Mobile Optimised Website

1&1 Mobile WebSite Builder

Mobile optimisation means creating a version of your website that looks attractive and functions properly on smartphones and tablets. Not all website content can be viewed on mobile devices due to significantly smaller screen sizes and differing technical environments. It is important for the most common searches, often primary services and contact information, to be found easily on a mobile site – this is especially helpful for visitors on-the-go.

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Category: Servers and Hosting
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