Tag Archives: online store

Digital transformation for your company – three golden rules

social networks

Businesses undertaking digitalization projects in order to improve business procedures often spend all of their energy thinking about cloud infrastructure. However, digitalization is an extensive change and the cloud is only one part of it. To maintain visibility during this complicated process, businesses should follow these three golden rules when undertaking digital transformation.

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Category: Tips
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Tips and tricks for product descriptions in online shops

Have you ever ordered something from a website, and then discovered upon delivery that it didn’t match up to the product description online? This experience is frustrating for the customer but also for the online retailer, who then has to handle the return delivery and misses out on making a sale. In order to avoid such a scenario operators of online shops should pay particular attention to the description of their products.

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Category: eBusiness | Tips
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Imposters in the internet – how to reveal suspicious online stores


Only 61 days left until Christmas! With the Christmas season seemingly beginning earlier and earlier each year, it might be a good idea to start thinking about online Christmas shopping. Unfortunately, certain fraudulent sites take advantage of this spike of online activity to trick people out of their money, by convincing them to purchase fake or counterfeit products. In this article we will show you how to spot these sites immediately, so that you can browse for gifts online safely without falling victim to these scams.

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Category: eBusiness | Tips
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Be online today – 5 Steps to having your own website

It’s now been over 25 years since the first website went online and back then, that was not possible without manually coding the HTML yourself. Nowadays you don’t need to be a fully-fledged programmer to create a professional website in just a few steps. From comprehensive content management systems, simple homepage builders to free frameworks, the possibilities are almost endless. But what’s the best tool for your needs and what exactly do you require to build your own website? Modern hosting packages usually include a wide range of features that can help you to make a website, but there are so many options.

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Category: Servers and Hosting
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A professional design for the company website – Managed WordPress powered by 1&1 helps entrepreneurs

More and more people are spending their time online. With the plethora of information available on the internet, many people research products and services online before purchasing. It is therefore key for businesses to ensure their online presence showcases their products to the best of their ability.

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Category: Tips
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Summer time equals holidays! But what do I do about my online shop?

“Always on” is the motto of the Internet and as such, online shopping should therefore always be available.  However, what happens when you want to go on holiday yourself and don’t have anyone to manage your online shop? Can the shop go on holiday? Of course! In this blog post, I’ll explain what you should be aware of and what legal considerations there are. With a bit of forethought, your trip away will be fine for both you and your customers.

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Category: eBusiness | Products | Tips
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Winner of Cloud Spectator benchmark analysis: 1&1 E-Shops show fastest load times

Credit: 1&1

Imagine this: you are online looking for a new item of clothing so you visit the homepage of your favourite online retailer. And you wait. And wait. Finally it loads. This wait may be only a few seconds but to a potential new customer this wait is like an eternity.

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Category: Products
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Everything at a glance: The new 1&1 eShop Control Panel

1&1 eShop Control Panel

Having complete control of your online store is vital. Not only should you be able manage every facet of your store but you should be able to do so quickly and easily from a centralized location. To enable this, 1&1 has created a new eShop Control Panel providing quick and easy orientation in the administrator area of ​​your web store meaning all key features are available at quick glance.

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Category: eBusiness
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What to consider when implementing your delivery strategy

When placing an order online, customers should be able to see information such as delivery costs and timing at first glance. Some of the most popular questions from consumers when purchasing a product include: how long is the delivery process, what is the cost of postage & packaging, etc. Allowing customer to easily find delivery information, can help speed up their purchase decision.

It is important when designing your eCommerce website that you make this information easy to find. Placing it prominently on the website and ensure it displayed consistently: this means on your home page and also on all your product pages. To learn more about delivery, logistics and order processing, read on. 

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Category: Tips
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Sell your products through marketplaces and price comparison portals

eCommerce, Card, Shop

Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.

Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 eShop.

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Category: Products
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