Online marketplaces are like traditional shopping malls: they offer different products and services to customers within the same “establishment” or platform. These online platforms sell all kinds of products, typically sorted by categories within the same website. Consumers can easily find what they are looking for and, at the same time, compare different offers and varieties. For you as a merchant, it is worthwhile to invest in these channels to display your products and generate additional sales.
Established marketplaces, such as Amazon and eBay, and product portals, like Google Shopping, have the potential to attract many new customers to your products or services. So much so, that 90% of US and UK independent retailers sell their products in online marketplaces, according to a study from Channel Advisor. If you are not one of those merchants, keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is simple and can be done easily from the administration area of your 1&1 eShop.