Tag Archives: online

How to identify and deal with phishing scams

Not all cyber-attacks are as sophisticated or widespread as this month’s Wannacry ransomware attack. On most occasions cyber security breaches are in fact down to human factors. For example, the 2016 Cyber Security Intelligence Index from IBM found that 60 per cent of all attacks were carried out by insiders. Of these, three quarters had malicious intent whilst one-quarter involved inadvertent actors. One of the most common ways that cyber security is compromised through what is known as phishing emails, messages,  or phone calls.

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Category: Tips
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Customer reviews – Which sites are suitable for my company?

For SMB’s knowing whether to include a review channel on their website can be a difficult decision. Generally speaking, it’s advisable to keep a record of any customer feedback, and online reviews are a good way of doing this. But do SMBs want to make this information public? In this blog post, we share some advice on the best way to do this, as well as outline the most appropriate channels for this content.

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Category: eBusiness | Tips
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Innovative social media marketing: Implementing WhatsApp as a communication channel for your company

Social Media for Businesses

How can you tap into a new form of marketing, stand out from your competitors, and establish yourself as a brand with a clear focus on customer engagement? Social media platforms are the obvious answer here; however it’s no longer enough to rely solely on company profiles on Facebook and Twitter, companies need to start taking more innovative steps in their marketing communication. One potential platform is WhatsApp; in this blog post we will talk you through the potential benefits of implementing WhatsApp as a marketing tool, and also warn against the risks.

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Category: eBusiness | Tips
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Customer reviews – the opportunities and risks they create for online businesses

What goes into your decision making when buying a product online? What convinces you to purchase a particular product or service rather than going with an alternative? Personal recommendations from family and friends play a role in decision making, however many customers are now referring to online review sites to gain information before a potential purchase.

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Category: eBusiness | Tips
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“zip” websites – increase performance with gzip compression

The proliferation of smartphones and tablets has increased steadily in recent years. Accordingly, internet usage on the go is increasing continuously. More than two thirds of people in the UK are already surfing via mobile devices – and this is likely to continue to rise. Website operators should therefore ensure that their pages load quickly when they are called from mobile devices. Nothing is more annoying than a site that refuses to load on your device and you are kept waiting. And waiting. We will show you how you can improve the performance of your website by using gzip compression.

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Category: Tips
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New to online trading? How multichannel innovation can help you increase sales

Our economy might be prospering, but the fortunes of small businesses are mixed. With over 5 million small businesses in the UK, the line between sink and swim hinges on innovation. Dynamism isn’t restricted to big businesses with big budgets; we’re seeing more and more start-ups and small businesses pioneering new trading methods, tapping into niche markets and responding to new payment trends. While many retailers might assume that having a great eCommerce website is enough, consumer shopping habits have moved the goal posts of success. Here’s why everyone is talking about multichannel.

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Category: eBusiness | Tips
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The Newest Top-Level Domain: Register .ONLINE Today

We’re happy to announce that it is now possible to register a Web address ending with .ONLINE! With the new .ONLINE domain, you have the opportunity to be a unique presence in the online world. The new .ONLINE domain is descriptive and relevant for any type of online activity. Whether you need a new address for your business website or your personal blog, with .ONLINE you can find an easily recognisable, globally understood solution. A new domain can also help you stand out on search engines and secure your brand.

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Category: Products
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A New Place on the Internet: Have You Pre-Registered Your .ONLINE Domain?

The possibilities are endless for your online shop, business website, or private Web project and today the new .ONLINE domain extension could be the perfect place for your Internet presence. Take the first step toward owning a space in the new Internet landscape and pre-register your .ONLINE domain with 1&1. For companies, associations and individuals, this new top-level domain (TLD) offers great opportunities and a wide range of possibilities for a unique URL. 

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Category: Products
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Preventing Shopping Cart Abandonment

Prevent loosing online sales

If you manage an online shop for your business, you have probably encountered shopping cart abandonment, whether you were familiar with the term or not. Basically, when a customer visits your website and begins shopping, they add items to their “cart” through the site. When customers leave your site after adding items to the cart, but before completing the purchase, it is referred to as shopping cart abandonment. Every online store encounters this problem, from small businesses to e-commerce giants such as Amazon. The best remedy for this problem is prevention, and the best way to prevent abandonment is to understand what causes customers to leave the order process in the first place.

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Category: Tips
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Easy Money: Taking Online Payments with 1&1 MyWebsite

Take Payment online - laptop and credit card

Sale generation and payment processing is an absolute must for most business websites. After all, what good is a website that can advertise products but can’t sell them? That’s why 1&1 MyWebsite users have access to a range of in-house and major third party online shopping and payment solutions. Users can allow their customers to pay with all major debit and credit cards, as well as bank transfer and by invoice. Let’s take a look at some of the most popular payment solutions:

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Category: Products
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