Tag Archives: SEO

Customer reviews – Which sites are suitable for my company?

For SMB’s knowing whether to include a review channel on their website can be a difficult decision. Generally speaking, it’s advisable to keep a record of any customer feedback, and online reviews are a good way of doing this. But do SMBs want to make this information public? In this blog post, we share some advice on the best way to do this, as well as outline the most appropriate channels for this content.

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Category: eBusiness | Tips
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Customer reviews – the opportunities and risks they create for online businesses

What goes into your decision making when buying a product online? What convinces you to purchase a particular product or service rather than going with an alternative? Personal recommendations from family and friends play a role in decision making, however many customers are now referring to online review sites to gain information before a potential purchase.

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Category: eBusiness | Tips
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Mobile Friendliness: How to optimise your site for mobile devices

Whether a smartphone, tablet or ultrabook, an increasing number of people are surfing the net on mobile devices. I’m also no exception. Whether trying to find restaurants in the area, looking for a handyman at home or searching for a hotel for my next holiday, I reach for my phone or tablet first. Recent studies have proven again and again that millions of people surf the web on mobile devices, a number which is increasing all the time. Moreover, in recognition of this trend, Google added a mobile friendliness factor to its search engine rankings in April 2015. That’s why having a website that is optimised for mobile devices is now also an important part of your search engine ranking. Mobile surfing of course means that visitors have different needs than in the past and therefore requirements for modern websites have changed. Some page elements, which display ok on the desktop version of a site, may create errors or problems on a mobile device or not even show at all.

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Category: MyWebsite & Apps | Tips
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1&1 List Local – your company data safe on the Internet

 

If you want your company to have a strong online presence, simply relying on your website isn’t enough anymore. It is also important to be listed in various business directories in order to be found on the internet. This is because over half of Britons regularly look for local companies through search engines like Google.

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Category: Inside 1&1 | Products | Service | Tips
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The 5 Golden Rules for Google MyBusiness

In my last post, you learned about Google’s local search and how important it is for small businesses. A good Google MyBusiness listing is one of the central elements of improving your ranking and position in Google’s search results.

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Category: eBusiness
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Expert-Interview: Search Engine Marketing Do’s and Don‘ts

A website can be perfect for your business. However, if it isn’t found by search engines, irrelevant of how good it is, it is not much use to you or your customers. Online marketing and social media expert Felix Beilharz explains what you should consider when thinking about search engine optimization.

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Category: eBusiness | Tips
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A professional design for the company website – Managed WordPress powered by 1&1 helps entrepreneurs

More and more people are spending their time online. With the plethora of information available on the internet, many people research products and services online before purchasing. It is therefore key for businesses to ensure their online presence showcases their products to the best of their ability.

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Category: Tips
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What is Google local search and why is it important for small businesses?

Companies that aren’t visible on search engines like Google are missing out on the huge potential to win new customers and therefore increase sales. That’s why it’s essential to optimise your website content for search engines, even for small businesses and the self-employed.

What many Internet users don’t know is that Google displays results based on the user’s location. For example, someone searching for a painter in London will get different results than the same search for a painter by someone in Manchester. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses as the probability is quite low that someone from Newcastle wants a painter in Brighton.

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Category: eBusiness | Tips
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Silvio Schimke – Head of Online Marketing Products

Whether it’s optimising your company’s website for search engines, creating professional newsletters, or listing important company details in online directories: Our product experts are constantly working to provide the solutions businesses need to succeed online. Silvio Schimke and his team are the 1&1 experts behind our online marketing products.

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Category: eBusiness | Inside 1&1 | Tips
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Quickly grow your online business: The new 1&1 Marketing Toolbox

1&1 Marketing Toolbox (c) 1&1 / Shutterstock

Companies are spending more on digital marketing than ever before, with 98 per cent of marketers recognising the rapidly increasing influence of online marketing, according to Gartner. Despite this growth, small and medium sized businesses (SMBs) risk falling behind larger companies with bigger budgets and marketing power, and being unable to set themselves apart.

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Category: MyWebsite & Apps | Products
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