Tag Archives: small business

Internet threats – keeping yourself safe online

Security

Today we make more decisions online than ever before, from sharing sensitive business information to ordering clothes and keeping in touch with friends. While this has injected new levels of convenience to the lives of billions of people worldwide, there remains a lingering threat online. This threat comes in many forms, such as cyber criminals looking collect your personal information for fraudulent purposes. This article serves as a brief education in fraud online, highlighting some of the methods cyber criminals often use to collect sensitive personal data, so that you can protect yourself online.

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Category: Uncategorized
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How do I find a design that suits my company?

You’ve probably heard the saying that you only get one chance to make a first impression. Many scientific studies have shown that first impressions are often the strongest. That’s why it is especially critical for your website to make a great one. For many visitors, it will be the first experience they have with the company. A successful web presence increases the chance that potential customers spend more time on your site and decide to do business with your company. In order to leave a positive first impression, it’s important to pick a design that fits both your company and services/products. Requirements, of course, will vary depending on the industry. Next, I’ll show you three typical areas of business and which factors are important to keep in mind when choosing your design.

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Category: MyWebsite & Apps | Tips
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Creating a business website now even faster and easier with 1&1 MyWebsite

Running a business is a full time job: designing marketing materials, managing projects, staff planning and budgeting – you’re constantly busy. While doing all of this, it’s not very realistic to also try to create your own website. But if you have a trustworthy partner on your side, the path to your own web presence shouldn’t be a difficult one. With the new features for 1&1 MyWebsite, small businesses and freelancers can easily create their professional company website and get found online even faster.

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Category: Company | eBusiness | MyWebsite & Apps | Products | Service
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The 5 Golden Rules for Google MyBusiness

In my last post, you learned about Google’s local search and how important it is for small businesses. A good Google MyBusiness listing is one of the central elements of improving your ranking and position in Google’s search results.

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Category: eBusiness
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Summer time equals holidays! But what do I do about my online shop?

“Always on” is the motto of the Internet and as such, online shopping should therefore always be available.  However, what happens when you want to go on holiday yourself and don’t have anyone to manage your online shop? Can the shop go on holiday? Of course! In this blog post, I’ll explain what you should be aware of and what legal considerations there are. With a bit of forethought, your trip away will be fine for both you and your customers.

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Category: eBusiness | Products | Tips
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What is Google local search and why is it important for small businesses?

Companies that aren’t visible on search engines like Google are missing out on the huge potential to win new customers and therefore increase sales. That’s why it’s essential to optimise your website content for search engines, even for small businesses and the self-employed.

What many Internet users don’t know is that Google displays results based on the user’s location. For example, someone searching for a painter in London will get different results than the same search for a painter by someone in Manchester. From a user’s perspective, the use of their location to frame search results makes perfect sense. Most Google users are searching for local or regional businesses as the probability is quite low that someone from Newcastle wants a painter in Brighton.

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Category: eBusiness | Tips
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The right e-mail address for professional communication

Imagine that you’re founding a startup with two friends and are currently seeking investors and business partners. Part of doing so successfully is presenting your business in a professional manner. There are a range of things that lead to a strong first impression, even things as small as an e-mail address. In this article, I’ll explain why it’s important for your businesses to have its own domain for e-mail communication, how to organise your mail accounts and whether a catch-all address is a good idea.

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Category: Products
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How to Analyse Marketing Performance with Call Tracking

There are plenty of ways a business can collect consumer and market data, one example is online surveys but have you ever considered call tracking for your business? Phone interactions with your customers can offer valuable insights on the performance of marketing campaigns, so it’s important to keep track of such activity.

Before we dive into the details, let’s take a look at what call tracking is.

What is call tracking?

First and foremost call tracking is the telephone version of web analytics. With the creation of a unique telephone number, your business can use it in advertising and other marketing efforts to track their performance. Through this process, a certain amount of data can be collected including the number, location, duration and time of the call.

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Category: Tips
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3 Solutions to Help Improve Your Customers Experience

Woman-Customer-Service-Rep

Business owners are constantly faced with the challenge of addressing their customer experience management (CEM) and keeping customers happy, but often find it difficult to incorporate CEM within their business plan. With research supporting the positive impact of customer engagement on sales, we share effective solutions for the top 3 concerns regarding experience management.

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Category: Tips
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Social Media Mistakes to Avoid this Holiday Season

Social Media for Businesses

The holiday season is a great time for family gatherings, delicious food, and time away from the office. However, this time of year also has a big emphasis on shopping. Consumers are constantly making their shopping lists, and checking them twice! Both in-store and online businesses should take advantage of this shopping spotlight to help increase their end of year sales. Today, social media is considered a beneficial tool strong enough to affect shoppers’ purchasing decisions. To be sure your business is properly leveraging this platform we asked US consumers about the biggest social media mistakes businesses make and how to avoid them. Check out the top 5 mistakes and learn how to avoid them to profit this holiday season.

63% not responding to comments

Not responding or interacting with users was the most common mistake consumers identified for businesses on social media. Facebook, Twitter, Google + and many other social media platforms offer an opportunity for consumers to directly interact with their favorite businesses. This is a great opportunity to increase users’ trust and loyalty to your brand. Be sure to answer and engage with all of your comments, even ones that offer criticism. Knowing that their opinions are heard and considered can go a long way in the eyes on shoppers.

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Category: MyWebsite & Apps
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