Tag Archives: SMBs

IT trends in retail: You should know these innovation drivers

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Technology has now become an essential component of business conduct in retail. And businesses that miss important trends can find themselves at a significant disadvantage when trying to connect with potential consumers In this post we address the key technology trends and innovation that are likely to drive IT decision makers in retail over the coming year.

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Category: eBusiness | Tips
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Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

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The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Using pictures properly – how to make your website an eye catcher

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Regardless of what type of business you run, having a website that is aesthetically interesting is essential in grabbing the attention of potential customers. The best way of doing this is by ensuring your website includes a good amount of visual content. In this article we outline the importance of including images on your business website, as well as highlighting some tips for choosing the most appropriate content for your company.

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Category: eBusiness | Tips
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Customer Reviews – How to deal with negative criticism

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Companies are often reluctant to encourage their customers to leave feedback online, for fear of receiving negative reviews. However negative criticism does not necessarily damage the image of your company. Customers are aware that mistakes happen and everything can’t always run smoothly. However, customers want companies to acknowledge their mistakes and work to make sure that they don’t happen again. In this post, we outline some helpful tips on the best way to manage negative online reviews

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Category: eBusiness | Tips
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Customer reviews – Which sites are suitable for my company?

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For SMB’s knowing whether to include a review channel on their website can be a difficult decision. Generally speaking, it’s advisable to keep a record of any customer feedback, and online reviews are a good way of doing this. But do SMBs want to make this information public? In this blog post, we share some advice on the best way to do this, as well as outline the most appropriate channels for this content.

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Category: eBusiness | Tips
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Running out of space on your server? Shared storage could be the solution

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In certain instances, technological projects conducted by small and medium-sized enterprises (SMEs) may require extra storage space. There is, of course, SDD space provided by cloud services; however in addition to this SMEs may need, for example, to share services between servers. For example, when creating web clusters for accessing the same web content or files; when developing IT architectures where the user wants to be able to destroy and create frontend servers without worrying about the stored information; or just managing a log that does not stop growing independently. In such cases, the functionality of the so-called shared storage of the cloud servers is the best and most efficient option.

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Category: eBusiness | Servers and Hosting | Tips
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Selection criteria for your cloud provider – a checklist

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The number of cloud services providers on offer to businesses is huge – and continuing to grow. Of course, choosing a cloud provider is largely dependent on the individual requirements of each company, but to make the selection process slightly easier for our customers, we have created a checklist.

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Category: Products | Servers and Hosting
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Google’s restructure to Alphabet: What does it really mean for you?

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Last month, Larry Page took to Google’s blog to announce that it would be undergoing a major restructure in 2016, and the web has since been left reeling with an ever-growing list of questions. Much of the confusion that arose, since the loosely termed press release was issued, stemmed from the informal and relaxed way that Google announced their impending restructure. The minimalist Alphabet website is home to the now infamous announcement, which states that the new company will sit at the head of the umbrella group, encompassing Google and all of its current subsidiaries. But the site contains little detail about what the restructure will mean in practical terms, and ends with a list of vague objectives which provide little insight into what the future holds for Google as we know it.

So now that the dust has settled, and the internet has had the chance to digest this seemingly life altering bombshell, what impact will Google’s restructure actually have on the average consumer and small business?

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Category: Net Culture | Net World | News
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