Tag Archives: SMBs

Chatbots: What, Why and How? – Part 1

So you’ve nailed your Social Media marketing strategy. Your feeds are active across Twitter, Facebook, LinkedIn and all the other social giants. However, the nature of social media, and the way users interact with the service is rapidly changing. Increasingly, users are turning away from their news feeds, and spending more and more time in collaborative, private spaces on chat applications such as Facebook Messenger, Skype, Slack and WhatsApp.

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Category: eBusiness | Tips
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Social media trends to watch for in 2017

Social Media for Businesses

Social media is one of the fastest growing and changing industries these days. It is estimated that there will be around 35.7 million social network users in the UK this year. This growth means that harnessing the power of social media is a must if you want to grow your business and your brand online. In this blog post, we discuss the hottest social media trends that will dominate in 2017 and how businesses can start incorporating these in their social media plans for the year.

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Category: eBusiness | Tips
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IT trends in retail: You should know these innovation drivers

Technology has now become an essential component of business conduct in retail. And businesses that miss important trends can find themselves at a significant disadvantage when trying to connect with potential consumers In this post we address the key technology trends and innovation that are likely to drive IT decision makers in retail over the coming year.

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Category: eBusiness | Tips
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Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

Social-Media-Network

The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Using pictures properly – how to make your website an eye catcher

Hand on digital photo display

Regardless of what type of business you run, having a website that is aesthetically interesting is essential in grabbing the attention of potential customers. The best way of doing this is by ensuring your website includes a good amount of visual content. In this article we outline the importance of including images on your business website, as well as highlighting some tips for choosing the most appropriate content for your company.

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Category: eBusiness | Tips
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Customer Reviews – How to deal with negative criticism

Companies are often reluctant to encourage their customers to leave feedback online, for fear of receiving negative reviews. However negative criticism does not necessarily damage the image of your company. Customers are aware that mistakes happen and everything can’t always run smoothly. However, customers want companies to acknowledge their mistakes and work to make sure that they don’t happen again. In this post, we outline some helpful tips on the best way to manage negative online reviews

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Category: eBusiness | Tips
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Customer reviews – Which sites are suitable for my company?

For SMB’s knowing whether to include a review channel on their website can be a difficult decision. Generally speaking, it’s advisable to keep a record of any customer feedback, and online reviews are a good way of doing this. But do SMBs want to make this information public? In this blog post, we share some advice on the best way to do this, as well as outline the most appropriate channels for this content.

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Category: eBusiness | Tips
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Running out of space on your server? Shared storage could be the solution

In certain instances, technological projects conducted by small and medium-sized enterprises (SMEs) may require extra storage space. There is, of course, SDD space provided by cloud services; however in addition to this SMEs may need, for example, to share services between servers. For example, when creating web clusters for accessing the same web content or files; when developing IT architectures where the user wants to be able to destroy and create frontend servers without worrying about the stored information; or just managing a log that does not stop growing independently. In such cases, the functionality of the so-called shared storage of the cloud servers is the best and most efficient option.

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Category: eBusiness | Servers and Hosting | Tips
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