Tag Archives: Social Media

Creating a beneficial relationship between your business website and social media profile: 3 Easy Steps

Social-Media-Network

The starting point for all online marketing activities is your business website, but in today’s world where most people’s default online platform is their social media profiles, businesses must ensure they’re leveraging alternative platforms to maximize their reach for potential new customers. While your website gives customers the detailed information they need to buy-in to your offerings and products, you will not reach your full potential without understanding the role social has to play in driving traffic.

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Category: eBusiness | Tips
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Digital transformation for your company – three golden rules

social networks

Businesses undertaking digitalization projects in order to improve business procedures often spend all of their energy thinking about cloud infrastructure. However, digitalization is an extensive change and the cloud is only one part of it. To maintain visibility during this complicated process, businesses should follow these three golden rules when undertaking digital transformation.

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Category: Tips
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Innovative social media marketing: Implementing WhatsApp as a communication channel for your company

Social Media for Businesses

How can you tap into a new form of marketing, stand out from your competitors, and establish yourself as a brand with a clear focus on customer engagement? Social media platforms are the obvious answer here; however it’s no longer enough to rely solely on company profiles on Facebook and Twitter, companies need to start taking more innovative steps in their marketing communication. One potential platform is WhatsApp; in this blog post we will talk you through the potential benefits of implementing WhatsApp as a marketing tool, and also warn against the risks.

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Category: eBusiness | Tips
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Expert interview: Going Viral

Social-Media_Email

‘Going viral’ is the ultimate goal for any content generator. Thanks to the shareability of social media a small number of online stories go viral every day – this can be a global phenomenon, such as the black/blue dress saga, or locally within geography, such as John Lewis’ annual Christmas advert. ‘Going viral’ for a brand means two things – reaching huge audiences and maximizing brand awareness. Viral content drives new fans to a social media page, and increases the brand’s influence. There is never a sure-fire recipe for creating a piece of viral content but in this interview, expert Felix Beilharz shares some important ingredients that are essential for viral content.

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Category: eBusiness | Tips
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Expert-Interview: features of social networks

features of social networks

Today, an active presence on social networks is essential for businesses; as it allows your company to reach a huge number of potential customers and can have a positive effect on your reputation. Because of this, there are useful tools and “tricks” for mastering social networks that are important for companies to know about. We interviewed social media expert Felix Beilharz for further information on what features are out there, and for advice on how to use them.

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Category: Net Culture | Tips
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Expert-interview: What is Social Media Marketing? (Part 2)

Header visual_SoMe Marketing Teil 2

In the first part of our two-part interview, online marketing and social media expert Felix Beilharz revealed what social media marketing means for businesses and which networks are best suited for companies. In this second part, we asked about how companies can benefit from having a business blog, and how they can get the most out of video content.

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Category: eBusiness | Tips
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Expert Interview: What is Social Media Marketing? (Part 1)

Header visual_Social Media Marketing

Facebook and Twitter are excellent for keeping in touch with friends and finding out about a wide range of topics. But have you ever thought about using social media for your business? Social Media Marketing is now the ‘it’ term, but what exactly is behind it? Online marketing and social media specialist Felix Beilharz explains all in this interview.

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Category: eBusiness | Tips
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Do´s and don’ts for successful social media marketing – part 2: timing and community

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In part one of this blog series we talked about what to post on social networks and how best to address your audience. Part two is about perfecting the timing of posts and how to interact with your fans and followers in a professional manner.

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Category: Tips
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The ABCs of social media terms

Header visual_Website glossary

‘This post was shared 25 times by my community and my page now has three more followers!’ Does this sound like complete jargon to you? Don´t worry – nobody is a social media pro from the off. In this blog we explain some of the most basic terms for major social networks (Facebook, Twitter, and Instagram).

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Category: Tips
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Being Present: Simple tools for telling your story

POWr

Your website is your window to the world. And if you’re running a business, you know how important it is to be present and available online. With 1&1 MyWebsite, creating professional company websites is easy, but now that your site is running, what are the best ways to tell your story? What can be done to satisfy existing clients and to attract new customer easily and effectively?

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Category: MyWebsite & Apps | Products | Uncategorized
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