The new website for your company is finally online. You’re excited when you see it’s sleek modern design pop up on your smartphone and computer. You know this is the right step for your business but something remains missing – customers! In order to get prospective customers to the website, it is important that your site is found through search engines. With 1&1 rankingCoach Basic, small and medium-sized companies without any previous knowledge can easily get started with professional search engine optimisation (SEO).